Vodafone D2 and VIAG Interkom rely on solutions from Dortmund
Materna Information & Communications will show, for the first time
worldwide at the CeBIT trade fair 2002, multimedia value-added
services via two public mobile networks. At the stands of Vodafone D2
and VIAG Interkom, the fair visitors could experience all features
offered by the new MMS Mobile News of the software company with
headquarters in Dortmund, Germany.
MATERNA offers two strategic models for its MMS Mobile News: on
the one hand, the company's own editorial team, which received
several awards, compiles the news of different agencies. In addition,
MATERNA also offers the Premium Content of well-known brands.
Vodafone D2 exhibits, among others services like "Breaking News"
and "Sport News". The German Television Station ZDF, Vodafone D2 and
MATERNA will demonstrate the advanced possibilities, which the
Multimedia Messaging Service offers for television brands like the
successful German format "WISO". The companies demonstrate how
attractive contents and brands are transferred into the mobile world.
The content is prepared by a subsidiary of the ZDF Television
Station, ZDF.newmedia which designs and license multimedia contents
and applications and links them with over 30 years of experience in
entertainment and information competence of the ZDF.
Vodafone D2 will also use the MMS Composer of MATERNA, which is a
Web-based tool for the creation and delivery of multimedia messages.
Users can combine pictures, sounds and text from Web archives, which
offer a choice of rich contents. Or they can use self created
content, which can be uploaded within the Web environment.
At the stand of VIAG Interkom, new MMS value-added services
supplied by MATERNA will be presented too. A whole range of product
services will be provided: weather, news, sports, pop news and cinema
will make you enjoy the new opportunities offered by Multimedia
To transfer MMS messages, VIAG Interkom uses the MATERNA
Multimedia Messaging Service Center (MMSC), which is made available
on a trial basis. The MMSC is operated at the MATERNA data processing
center in Dortmund which is connected to the VIAG Interkom GPRS
Thus, the visitors at the VIAG stand will be able to test live the
so-called person-to-person messaging. VIAG customers can create a
Multimedia Message with a picture and send it via the MATERNA MMSC to
another MMS-compatible mobile phone or an email address. Among other
MMS capable devices, the O2 xda Smartphone, equipped with an MATERNA
MMS Client will be used. Visitors will also see how Messaging to
legacy SMS-capable mobile phones works.
The range of products presented by MATERNA in Hanover will also
include the MMS Picture Postcard. The fair visitors could select, for
instance, the motives from a preset collection and send them to an
email address or another mobile phone number. The Picture Postcard
will be shown by MATERNA at its own stand in hall 12, stand A15.
MATERNA GmbH Information & Communications
MATERNA is a leading software company in the field of information
and communication technology. The company employs worldwide 1.400
staff members and its turnover was estimated to more than 181 million
euros for the year 2001. Beside the head office in Dortmund, the
company has offices and subsidiaries located all over Germany as well
as in Belgium, Denmark, France, Great Britain, Hong Kong,
Netherlands, Austria, Poland, Czech republic, Thailand and Hungary.
In the Business Unit Information, MATERNA develops complete
e-business solutions for companies and e-government solutions for
contract-placing authorities. These solutions consist of Internet
applications, customer loyalty and service tools (e-CRM) as well as
of management of the required IT systems (e-management). The Business
Unit Communications offers products and solutions from the business
area Mobile Solutions and Unified Messaging. This includes in
particular mobile value-added services on base of WAP and SMS which
are distributed under the label name Anny Way. The Anny Way Academy
is active on the market in terms of trainings and consulting services
as found in practice.
ots Original Text Service: MATERNA GmbH
For further details, please contact:
MATERNA Information & Communications
Media Relations Director
Phone+49 231 55 99 531
Fax+49 231 55 99 67 531
Original-Content von: Materna GmbH, übermittelt durch news aktuell