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ots Ad hoc-Service: INTERSHOP Communications
Intershop Acquires Content Management Firm to Expand E- Business Offering
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San Francisco, Calif., Berlin, Germany (ots Ad hoc-Service) -
Intershop Communications, one of the world's leading providers of electronic commerce applications and software solutions today announced the acquisition of Subotnic GmbH. Berlin-based Subotnic specializes in the development of content management software and solutions designed to integrate with electronic commerce systems.
With this acquisition, Intershop significantly expands its product offering by adding Content Integrated Commerce functionality to its flagship enterprise product, Intershop enfinity. Intershop also addresses the growing demand for integration of content management software (CMS) with enterprise e-business solutions. By 2004, the worldwide CMS market is expected to grow to more than $5 billion, while commerce-specific CMS is expected to grow to $2.3 billion (source: Ovum).
Subotnic 1.0, the product currently under development, represents a modular content management system for enterprises who deploy mission-critical e-commerce solutions. It helps businesses manage commerce-specific content directly on Web pages through a simple and intuitive user interface. Subotnic 1.0 allows customers to generate, distribute and automate personalized content independent of media channels and formats through dynamic content exchange, component-based re-use, multimedia and multichannel support.
Intershop will integrate Subotnic 1.0 with enfinity's business design tools to offer a content management module for e-commerce platforms that helps customers avoid costly and cumbersome integration of single components from multiple vendors. Like Intershop enfinity, Subotnic 1.0 is based on technology standards such as Java, EJB, XML, and ICE.
As Content Integrated Commerce is rapidly gaining importance for enterprises worldwide, this acquisition will help Intershop expand our leadership in the e- business software market. Subotnic and Intershop are a perfect match because both companies are focused on bringing value to customers with flexible and integrated e-business solutions that are based on the highest technology standards and offer early return on investment.
By incorporating Subotnic's 47 employees, Intershop also adds significant resources to its R&D and Product Marketing division. The Berlin office will become the company's competency center for the development of content management solutions and a strategic location for Intershop Professional Services. The price for Subotnic of nearly Euro 20 million is significantly lower than comparable transactions in the U.S. and will be paid in shares.
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