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Leading Electronic Market-Place for Events and Leisure
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Berlin (ots Ad hoc-Service) -
Axel Springer Verlag, DEAG Entertainment and Lufthansa-subsidiary START AMADEUS plan the establishment of a joint venture for events and travel on basis of START Ticket GmbH /e Berlin, 3rd July 2000
The Axel Springer Verlag AG, Berlin, the DEAG Deutsche Entertainment AG, Berlin, and the Lufthansa-subsidiary START AMADEUS GmbH, Bad Homburg, plan to set up a joint venture to establish an electronic marketplace for events, travel and other leisure services. This will be announced by the three companies today at a press conference in Berlin. Subject to official approval by the cartel authorities, the three companies will hold equal shares in the new joint company, which will be converted to a stock company and floated on the stock market. While maintaining the existing locations, the future headquarters of the stock company will be in Berlin.
The three partners can combine their strengths in the joint venture to provide an all-round service in the leisure and recreation sector. "What can I do at the week-end, how do I get to an event, where do I get the ticket, and where can I stay overnight?" - the electronic marketplace can provide all the answers, as well as offering detailed reports and information in the media, together with attractive offers and uncomplicated booking procedures, whether for entrance tickets or tourist services such as overnight accommodation. In order to ensure this, event promoters and providers of tourist services will be united under a standard user interface, with online booking available for marketing partners and end-customers. The joint venture will be able to profit directly in its development from two current trends: the rapid increase in events and short-stay trips, and the growing importance of e-commerce. The three major players in their respective fields form a unique combination in their core activities of Systems, Media and Content.
START Ticket GmbH will bring into the operation its entire organisation and its business models Event and Columbus (tourism) as well as all software rights and customer contacts. The systems of START Ticket are already online today in more than 16 400 travel agencies and box offices, linking to more than 38 000 PCs.
The Axel Springer Verlag AG publishing company will make available its various print products and online services with information about the entire spectrum of events and leisure and recreational activities.
DEAG is the leading provider of live entertainment, with six Stella musicals, three variety theatres, 16 event venues and top-of-the-range concerts and tours, attracting total audiences of some seven million people every year. The DEAG will in future market its ticket volume through the joint venture.
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