DEAG Deutsche Entertainment AG

ots Ad hoc-Service: Dt. Entertainment AG DEAG and EM.TV announce co-operation in the musical market

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    Berlin (ots Ad hoc-Service) -      

    STELLA acquires marketing rights for Peter Maffay's Musical "Tabaluga und Lilli" Project group for the development of children's musicals initiated

    STELLA Entertainment, a 100% subsidiary of the DEAG (Deutsche Entertainment AG), has acquired the marketing rights from 1st June 2000 to the Peter Maffay musical "Tabaluga und Lilli". This has been playing since September 1999 in the musical theatre CentrO in Oberhausen in a production of the musical marketing company involving Peter Maffay, the town of Oberhausen, EM.TV & Merchandising and Guido Joosten as managing director.

    This is the first time that STELLA has made its ticket sales and marketing apparatus available to others - the apparatus has previously been used exclusively for its own musicals. In return, STELLA will receive a marketing provision and a consulting fee for the strategic musical promotion. A marketing offensive will begin in June with the offer of a "Family and Friends Ticket" for the summer of this year, not only for the STELLA musicals "Tanz der Vampire (Dance of the Vampires)", Disney's "Hunchback of Notre Dame", "Starlight Express", "Cats", "The Phantom of the Opera" and Disney's "Beauty and the Beast", but also for "Tabaluga und Lilli". The co-operation also includes the exclusive rights to sell tickets through STELLA's own ticketing system, marketing via its own call-centre, and the support of the Key Account Management of STELLA.

    Furthermore, the Chief Executive Officers of EM.TV and DEAG, Thomas Haffa and Peter Schwenkow, have also set up a new project group to work on the development of children's musicals. After the considerable success in the past year of the children's musical "Jim Knopf und Lukas der Lokomotivführer" with music by Konstantin Wecker in the Musical Theatre on Potsdamer Platz in Berlin, the companies are examining whether any of the children's series in the portfolio of EM.TV, such as for example "Muppets", "Biene Maja" or "Pippi Langstrumpf" could be suitable for adaptation as children's musicals. This opens up an opportunity for STELLA of a further utilisation of its musical theatres with additional matinee shows.

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