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ots Ad hoc-Service: WEB.DE AG
WEB.DE invests in TV station and gains access to 40% of all German households
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Karlsruhe (ots Ad hoc-Service) -based WEB.DE AG takes a 9.94% investment in the TV station B.TV Television GmbH & Co. KG, Karlsruhe/ Stuttgart. B.TV's programme is broadcast analogue via the ASTRA satellite. B.TV also operates numerous cable networks and covers Baden-Württemberg one hundred percent from February 2001 onwards. This means that B.TV reaches over 40% of all households in Germany and 28 million households in Europe via its ASTRA frequency and via cable. Further programme feed-ins are planned. The station is aiming at providing a fresh programme for the core target group of 14 to 49-year olds which sets a clear mark through its regional news.
WEB.DE AG's investment in B.TV is a further step towards strategically integrating the traditional media into the Internet whilst tapping into new target groups. WEB.DE wishes to market its Internet contents such as traffic jam news or "MillionenKlick" via B.TV and thus access a group of customers that to date is not in the Internet. In addition to the synergetic exploitation of existing contents, WEB.DE is also planning a proprietary WEB.DE programme in television. In return, WEB.DE is going to design an Internet portal for B.TV.
As the first Internet player in Germany, WEB.DE's direct commitment to television is supporting the cross-media establishment of the brand, whilst at the same time providing the company with an excellent starting position to transform the Internet portal into a comprehensive, one-stop communication platform. The broadband technology will fuse media and make the Internet the carrier of all forms of media.
About B.TV B.TV Television GmbH & Co. KG is the operator of B.TV, the regional programme for Baden-Württemberg and its provinces. Via satellite (ASTRA analogue), cable and aerial around 10 million people can view the new programme in Baden-Württemberg. B.TV thus achieves from February 2001 a 100% coverage. The programme also reaches about 35 million viewers in Germany and over 70 million viewers in Europe. B.TV has a modern, professional and up-to-date regional programme with special focus on the core target group of 14 to 49-year olds.
The large proportion of professional 'home-grown' products (news, magazines as well as major Saturday and Sunday late shows and young entertainment programmes) allow this station to position itself against national programmes with its very own, distinctive message. Its programme profile makes B.TV the #1 advertising carrier. For the first time ever, Baden-Württemberg (Nielsen 3B) can be booked area-wide by just one programme. Divisional movements allow maximum access to regional target groups.
About WEB.DE Karlsruhe-based WEB.DE AG operates the Internet portal WEB.DE which already reaches about every third Internet user in Germany. This makes WEB.DE one of the leading German Internet players that already has one of the most comprehensive German Internet offer with other 30 services. As a further milestone of the successive expansion into a comprehensive communication platform, WEB.DE AG, using the services of its subsidiary WORKWAYS GmbH, extended its much awarded Unified Messaging Service FreeMail to a customised service offer in the B2B segment for small and mid-sized companies in November 2000.
Since February 2000, the WEB.DE AG share has been listed on Neuer Markt (securities identification number 529 650).
End ----------------------------------------------------- Internet: http://recherche.newsaktuell.deOriginal-Content von: WEB.DE, übermittelt durch news aktuell