Premium-level sustainability: Riedle relies on recycled paper from Koehler Paper for its new bag line
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- Paper bag manufacturer Riedle launches carrying bag made of 100% secondary fiber material
- Greenium recycled paper meets the highest demands from Koehler Paper’s Greiz mill.
- Sustainability in action thanks to production "Made in Europe" and responsible materials
Sustainability and luxury are not mutually exclusive – they complement each other. This is proven by the new cooperation between the manufacturer of recycled paper, Koehler Paper, and the paper bag manufacturer, Riedle. With the market launch of the new "Pure“ bag line, Riedle is relying entirely on recycled paper for the first time – and is relying on Greenium paper’s premium quality that is produced in Koehler Paper mill in Greiz, Germany, and made from 100% secondary fiber.
Recycled paper without any compromises
Within the scope of this cooperation, a high-quality feel, brilliant printing results, and a wide range of finishing options are rounded off with consistent sustainability. "With our "Greenium" brand, we have succeeded in developing recycled paper that meet even the highest demands in the premium segment – without compromising on esthetics, functionality or subsequent processing," says Udo Hollbach, Managing Director of Koehler Paper’s Greiz mill.
Riedle, known for custom-made carrier bag solutions, had been searching for quite a long time for recycled paper that would meet high requirements in terms of finishing, carrying capacity, and design. With the Greenium paper lines "creative print" and "Koehler Eco®", this gap has now been closed. The new product line stands for sustainable brand presence – with a high-quality look, light- and abrasion-resistant material and a choice of colors, ranging from natural white to solid-colored black and fresh pastel shades.
Sustainability "Made in Europe"
"The feedback from our customers has been consistently positive," says Corinna Tanak, customer advisor at Riedle, based in Langenbrettach, Baden-Württemberg, Germany. "The paper carrying bags are not only impressive due to their environmental friendliness but also due to their noble look. In this way, we show that ecological action and a stylish brand presence are not mutually exclusive." Another advantage of the cooperation: Riedle produces in Europe, Koehler Paper produces Greenium paper in Greiz, Thuringia, Germany – this ensures transport and communication routes, as well as a reliable supply chain. Together, Riedle and Koehler Paper are setting an example for a new era of packaging: local, high-quality and responsible.
Best regards
Alexander M. Stöckle Corporate Director Marketing & Communications Press Spokesperson
Koehler Holding SE & Co. KG
Tel: +49 7802 81-4749 Fax: +49 7802 81-5749 mailto:alexander.stoeckle@koehler.com