Siemens AG

Fun, games, choice and freedom, all packaged with a distinctive design - Siemens launches the M50

Fun, games, choice and freedom, all packaged with a distinctive
design - Siemens launches the M50
Fun, games, choice and freedom, all packaged with a distinctive design - Siemens launches the M50

    - Cross-reference: photo is available
        at: http://www.presseportal.de/galerie.htx?type=obs

    Hannover (ots) - Today at CeBIT 2002, the Siemens Information and
Communication Mobile Group (IC Mobile) launched the M50, a
distinctive mobile phone with a clear focus on design and
entertainment.  Siemens' first mass market Java(tm) phone brings
users unparalleled freedom and flexibility over applications,
downloads and games.  It also offers EMS (Enhanced Messaging
Service), exchangeable CLIPitTM Covers and a special Calling Images
feature, to allow real images to be stored and linked to specific
phone book entries.
    
    Designed for entertainment, the M50 comes with several games as
standard, including Flowboarding, a sports game based on Siemens'
Wave Tour and the popular multi-player game Kung-Fu(tm), from
BattleMail. However, it offers users the opportunity to access an
infinite number of gaming and entertainment possibilities through the
incorporation of Java technology.  With Java, applications can be
downloaded, stored, played and exchanged at the users' discretion and
with GPRS (class 8) and a WAP 1.2.1 browser, Siemens' M50 uses the
latest mobile technology to enhance and facilitate the swift download
of original content. Additionally, Siemens ensures that its users can
always access the latest and most impressive mobile phone
applications and services, through its popular website -
www.my-siemens.com/city, which is crammed full of games, ringer
melodies, bitmaps and Java applications, such as a friends finder and
dating calendar.
    
    A highlight of Siemens' M50 is Wireless Java which enables Instant
Messaging, users are able to send and receive real-time messages, to
and from any member of the huge Instant Messaging community of
millions of members. Furthermore users can search for friends who are
available and communicate with them instantly. The M50 also
encourages messaging to be expressive and inventive with the
incorporation of full EMS, which allows pictures and sounds to be
embedded into an SMS message and be sent across varying networks, to
other EMS compliant handsets.
    
    Siemens M50 will be available in two vibrant designs, Chromium
Orange with an amber display and Chromium Blue with a ocean blue
Display. The high design standard of the M50 has a fresh and modern
feel that acknowledges the fashions predicted for summer 2002.
Additionally, Siemens Original Accessories has created a wardrobe of
front and back exchangeable CLIPit Covers to keep pace with changing
moods, designs and trends and to ensure the outside of the M50 stays
as original as the content inside this phone.
    
    Peter Zapf, President of Mobile Phones within the Siemens
Information and Communication Mobile Group, said: "The M50 is all
about making communication fun and expressive - bringing new
dimensions to consumers' favorite services. Java technology, and all
the possibilities it presents, has traditionally been reserved for
the top end of the market but we believe everyone should benefit from
it.  Siemens M50 will be an invaluable and fun companion".
    
    The M50 is also the first phone to demonstrate Siemens' innovative
and convenient OTA (over-the-air) payment solution. Consumers are
able to test Java(tm) applications, games or services before choosing
to pay for the full application or next level of the game.
    Short cut buttons also allow fast and easy access to these
applications by linking directly to the wireless portal. For example,
key '2' takes the user to 'Games & More' and key '5' and '8' link to
Siemens' and content providers' websites, ensuring that the download
of the latest Java(tm) applications is simple and fast.
    
    With up to 260 hours standby time and 6 hours talk time, this
mobile phone is perfect for popular people with an active social
life. The Calling Images feature allows digital pictures to be
directly downloaded over WAP or sent via SMS to a mobile phone and
attributed to a number in the phone book - always putting a face to a
name.  The 'Get in touch' feature means that up to 5 friends can join
a conference call, whilst the 'Greetings' and diary function ensures
there is no excuse for forgetting a party, birthday or anniversary.
    
    Available across Europe and Asia from June 2002, Siemens' M50
weighs approximately 97 grams and will be priced between the C45 and
ME45 at time of launch. A wide range of Siemens Original Accessories
is also offered for this device, including carry cases, an MP3-Player
USB and a specific car kit incorporating voice command.
    
    
    The Siemens Information and Communication Mobile Group (IC Mobile)
offers the complete range of mobile solutions including mobile
devices, infrastructure and applications. Devices include mobile
phones, wireless modules, mobile organizers and cordless phones as
well as products for wireless home networks. The infrastructure
portfolio includes GSM, GPRS and 3G mobile network technologies from
base stations and switching systems to intelligent networks, e.g. for
prepaid services. Mobile Applications cover end-to-end solutions for
Messaging, Location Based Services or Mobile Payment. For the fiscal
year 2001 (September 30), IC Mobile recorded sales of EUR 11.3
billion and employed 30,730 people worldwide.
    
    You can access further information about Siemens IC Mobile on the
Internet at
    http://www.siemens-mobile.com
    
    You can access press releases, photographs and further information
on the Internet at:
    http://www.siemens-mobile.com/press
    
    One photograph accompanies this press release. You can access the
photo on the Internet at URL:
    http://www.siemens.com/icm-picture/M50
    
    
ots Originaltext: Siemens AG
Internet: http://www.presseportal.de

More product information is also available from our PR agency Weber
Shandwick at: Tel:  +44 (0)20 7950 2104, email:
siemensmobile@webershandwick.com

Original-Content von: Siemens AG, übermittelt durch news aktuell

Weitere Meldungen: Siemens AG

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