DEAG Deutsche Entertainment AG
ots Ad hoc-Service: Dt. Entertainment AG <DE0005513907> DEAG and Lausitzring reach long-term exclusive agreement for concerts and festivals
Berlin (ots Ad hoc-Service) -
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The DEAG and the Lausitzring Betriebs- und Managementgesellschaft mbH yesterday concluded an exclusive 5-year contract with an option for a further five years. Under this agreement, the DEAG has the exclusive rights from 1st January 2001 to organise at least two festivals and other concerts with international top acts on the site of the Lausitzring. The Lausitzring will provide the venue, organisational expertise, and the necessary on-site infrastructure, while the DEAG will be responsible for the programme, marketing and ticketing.
Situated some 130 km south-east of Berlin in the Federal State of Brandenburg, the Lausitzring has a 570 hectare site with four different motor racing circuits. In addition to a Grand Prix circuit and a long-distance course, there is also a 2-mile super-speedway for the fastest racing cars in the world, the Indy cars - unique in Europe. With a maximum capacity of 120 000 spectators, the Lausitzring can accommodate more visitors than any other European sports venue, and in its direct catchment area it can draw on a potential of 20 million visitors. The Lausitzring will be officially opened on 20th August 2000 and among other events will stage from 1st - 3rd September a race in the German Touring Car Championship In 2001 some 15 national and international race events are to take place.
A contribution to the success of the Lausitzring in the future is to be made by first-class international concert events. The Lausitzring, which as co-organiser will take a 50% share of profits and losses, anticipates that this cooperation will make an appreciable contribution towards its target of establishing itself as Europe's Number 1 amongst the motor racing and event venues.
For the DEAG, this cooperation opens up the opportunity to secure exclusive access to one of the most attractive event venues, and at the same time to profit from the audience potential represented by the spectators at motor racing events - similar to the successful partnership between the Nürburgring and the "Rock-am-Ring" Festival.. The economically interesting aspects, in addition to the rent-free use of the venue, include the fact that all additional income generated by festivals will go to the organisers, including income from sales of entrance tickets, catering rights, sponsoring, parking and camping fees, as well as festival merchandising and TV-marketing. The festivals will be established as an independent brand on the concert market, and the first event is planned to take place over Whitsun 2001. The DEAG is acquiring considerable potential for further festivals - to add to the festival events which will be organised for the first time this year, the Metal Festival 2000 and the MTV Hard Pop Days. In view of the more advantageous legal position, the organisation of such festival events will to lead to a sustainable increase of the profitability in the concert sector.
This Ad Hoc Announcement and further information can be accessed in the DEAG- News Archive under www.deag.de/ir or contact Dr. Martin Fabel, Tel. +49(0)30 810750.
Further information and photographic material can be obtained from the Lausitzring Betriebs- und Managementgesellschaft mbH, www.lausitzring.com, or from: Hans-Jörg Fischer, Managing Director, Tel. +49(0)30 86483402.
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Original-Content von: DEAG Deutsche Entertainment AG, übermittelt durch news aktuell