Bertelsmann SE & Co. KGaA

First phase of the "PC 4 All" campaign a success

    Berlin (ots) -
    50,000 Bertelsmann employees have already received their free
Internet PCs - "planet B" Internet portal provides information,
entertainment and tutorials in five languages
    Over the past few months, 50,000 free personal computers with
Internet access were shipped to Bertelsmann employees all over the
world as part of the "PC 4 All" campaign. Initiated by the
Bertelsmann Executive Board, the program aims to encourage the media
company's employees to discover the diversity of the new media for
themselves and their families. In the first phase, allinclusive PC
packages were sent to Bertelsmann employees in the US and Canada,
Germany, France, Great Britain, Austria, Switzerland, Belgium, Spain
and Portugal. In Phase Two of "PC 4 All", packages will now be
shipped to Hong Kong, Malaysia, Greece, New Zealand, Poland, and
other countries. In all, the campaign involves 58 countries in which
the media company does business. This makes Bertelsmann the first
company to implement such a program all over the world.
    Detlef Hunsdiek, Bertelsmann AG's chief of Human Resources,
delivered a very positive interim report on the campaign on the
occasion of the company's annual press conference on Thursday in
Berlin: "The response to 'PC 4 All' to date has been overwhelming.
More than 80 percent of eligible employees have actually ordered
their free PCs and are now able to explore the realms of
communication, knowledge access and, above all, fun that the Internet
has to offer. People are surfing, e-mailing and chatting like crazy;
employees are learning to use new technologies and the Internet and,
not least, to appreciate Bertelsmann's corporate culture of
    The PC packages contain a fully-equipped Compaq PC including
software, printer, modem, graphics and sound cards, and speakers. For
a surcharge, employees can also order an upgraded PC for particularly
sophisticated multimedia applications, or a laptop; the PCs come with
pre-installed software and Internet access. The "planet B" Internet
portal ( as created as a point of departure for
excursions into the World Wide Web. It currently offers news from the
world of media, practical hints for recreation, and entertainment in
five languages on eleven different, country-specific sites. Beyond
this, "planet B" provides interactive computer and Internet
tutorials, e-mail accounts, and useful links. The portal passed its
first acid test in the wake of the terrorist attacks in New York and
Washington, when Bertelsmann employees from all over the world sent
e-mails pledging solidarity with their approximately 18,000 American
colleagues to a "planet B" forum that had been set up specifically
for this purpose. A large number of US colleagues responded and
reported on their experiences.
    Bertelsmann is spending nearly 90m EUR on the PC campaign. Ever
since the PC deliveries began, Chairman & CEO Thomas Middelhoff has
received numerous delighted letters and e-mails from all over the
world. In many cases, employees affectionately organized "Thank You"
initiatives and gifts, including a PC-shaped chocolate-and-marzipan
cake, group photos and a banner containing hundreds of signatures.
    In Germany, "PC 4 All" ("Alle ins Netz!") was launched in late
March. In all, some 21,500 of nearly 25,000 eligible employees have
now received their PC package or laptop. The launch was originally
scheduled for the previous year, but was delayed for tax reasons.
After Bertelsmann held in-depth talks with the responsible ministries
and the chancellery, the German tax laws were amended, making it
easier for companies to prepare their employees for the Internet and
for a future of connectivity.
ots Originaltext: Bertelsmann AG
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For further Questions:
Oliver Herrgesell,
Bertelsmann AG
Media Relations
Phone + 49 - 52 41 - 80 24 66
Fax + 49 - 52 41 - 80 66 13

Original-Content von: Bertelsmann SE & Co. KGaA, übermittelt durch news aktuell

Weitere Meldungen: Bertelsmann SE & Co. KGaA

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