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21.05.2001 – 16:21

Bertelsmann SE & Co. KGaA

Bertelsmann Content Network (BCN) launches nationwide ideas campaign / Thomas Middelhoff and Rolf Schmidt-Holtz plan to win new ideas for Bertelsmann with ad in German dailies and magazines

    Hamburg (ots)

The Bertelsmann Content Network has launched its
first-ever large-scale nationwide ad campaign, in which it scouts for
new, unusual and creative ideas with the slogan: "Großen Ideen folgen
wir - egal wohin"  (We pursue big ideas - no matter where they lead
us). In a double-page advertising spread, the Bertelsmann AG Chairman
& CEO Thomas Middelhoff and Chief Creative Officer Rolf Schmidt-Holtz
make a targeted appeal for creative talents with good entrepreneurial
instincts, who wish to join them in turning visions for the media
world into reality.
    Rolf Schmidt-Holtz heads the Bertelsmann Content Network and is
the Executive Board Member in charge of Bertelsmann's content
strategy: "We hope to achieve two objectives with the BCN campaign:
first, we wish to obtain new and promising ideas for Bertelsmann. By
fostering creativity, good ideas and young talent, we are laying the
foundation for an innovative future for the Bertelsmann AG. Secondly,
the Bertelsmann Content Network seeks to position itself as a point
of contact for content work across the various product lines and
    The BCN campaign's focus lies on the content sector. It is looking
for ideas that reflect changes in the modern world of media. Ideas
that use the media (TV, radio, books, newspapers, magazines, phone
and Internet) and transcend their respective limits in unusual and
new ways.
    The ad's motif was inspired by Star Trek. It shows the two Board
Members in the Enterprise's transporter chamber just before being
"beamed" and thus creates a visual impression of the campaign slogan.
Idea contributors can e-mail their thoughts directly to the Board
Members at middelhoff@bertelsmann.de and
schmidt-holtz@bertelsmann.de. The BCN team will consider the ideas
submitted and, if applicable, get started on them together with their
originator and the appropriate Bertelsmann corporate divisions.
    The ad will run in major German dailies like the "FAZ" and
"Süddeutsche Zeitung", and in "Spiegel", "Focus" and "stern"
magazines, through the end of July. Beyond this, it will be published
in titles ranging from the business publications "Financial Times
Deutschland", "Capital" and "Wirtschaftswoche" to magazines including
"Impulse", "Horizont", and "GEO".
    The Ideas Campaign is initially being launched in Germany and may
be extended to other Bertelsmann AG core markets at a later date.
    Parallel to the campaign launch, the Bertelsmann Content Network
is going online with its own homepage at
www.bertelsmann-content-network.de or
    About the Bertelsmann Content Network (BCN):
    The Bertelsmann Content Network was founded in July 2000. At
present, 25 employees in its Hamburg and New York offices are working
on fostering cooperation between the Bertelsmann's content-oriented
divisions, in the process opening up new businesses, finding new
markets, and delivering target group-specific content to them. Core
segments include content for mobile phones, syndication as well as
topics that span multiple products and brands, e. g. business,
finances, kids and travel. Parallel to setting up the two offices,
more than 300 project inquiries have been processed to date, some of
which have been implemented. Rolf Schmidt-Holtz heads the BCN as its
Chief Creative Officer (CCO). Operative management rests with Chief
Operating Officer (COO) Edgar Berger.
ots Originaltext: Bertelsmann Content Network
Im Internet recherchierbar: http://www.presseportal.de

For further questions, please contact:
Jochen Bohle
Bertelsmann Content Network
Tel.:+49 - 40 - 80 80 95-640
Fax:+49 - 40 - 80 80 95-690
e-Mail: jochen.bohle@bertelsmann.de

Original-Content von: Bertelsmann SE & Co. KGaA, übermittelt durch news aktuell

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