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Audi AG

www.audi.com/makingof
Online insight into the Audi A8 creation process

Ingolstadt, Germany (ots)

On the Audi website at
www.audi.de/makingof and www.audi.com/makingof it is now possible for
the first time to take a look behind the scenes at the otherwise
secret creation process of the Audi A8. With the help of various
animations, videos and sound elements, the elaborately produced
online special "Audi A8 - The Making of" presents a wide range of
background facts on the development of this sporty luxury saloon.
What does Grace Kelly have in common with the Audi A8? How does
the "nose team" work? When does a car get married? All these
questions are answered in the new online special on a microsite.
Divided into concept, design, development and production phases,
the film presents numerous details from the production creation
process at Audi. As a special feature, the experts responsible for
each particular area present their subjects in sound and pictures,
confirming in their own personal way that technology is shaped by
people.
The microsite comprises various functions which enable all topics
to be presented extremely vividly. 360 degree views, for example,
provide a detailed look inside the Neckarsulm production shops. One
highlight is the assembly process in fast motion: a camera installed
in the body of an A8 observes the creation of the luxury interior on
the assembly line. Various videos present a number of work stages,
"info points" provide background information. Users can partake in an
online factory tour along the virtual visitor route.
The online special about the product creation process of the Audi
A8 is a addition to the technology section on the Audi website where
the company provides deep insights into automotive development. Here
visitors can obtain information on a wide range of topics, from
quattro drive to the Audi Wind Tunnel Centre.
The Audi A8, which came onto the market in 1994, was the first
vehicle with an all-aluminium body. For its successor, which was
launched in Germany in October 2002, Audi invested more than Euro 200
million in the production facilities and Aluminium Centre in
Neckarsulm. Since then, nearly 17,000 Audi A8 models have been
delivered to customers worldwide (up to the end of November 2003).
Note:
   A screenshot of this site can be called up at www.audi-press.com.
Please use the user name "aupr0351" and the password "7ve362" (until 
December 21).
ots Original Text Service: Audi AG
Internet: http://www.presseportal.de
Communication: Corporate and Finance
Jürgen De Graeve, Tel: +49 (0)8 41/89-3 40 84, e-mail: 
juergen.degraeve@audi.de
Dr. Ute Röding, Tel: +49 (0)8 41/89-3 63 84, e-mail: 
ute.roeding@audi.de

Original-Content von: Audi AG, übermittelt durch news aktuell

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