United Labels AG

ots Ad hoc-Service: United Labels AG United Labels signs up "Bear in the Big Blue House"

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    Münster (ots Ad hoc-Service) -      

    Estimated revenues of DM 12 million by 2002 / Further expansion of market-leading position for comic products under licence

    United Labels, Europe's specialist within the area of comicware merchandising, has signed up another media star: Bear in the Big Blue House. Jim Henson, also known as the father of Sesame Street, is responsible for creating and producing the well-known US series. United Labels expects to generate revenues of DM 12 million by 2002, with an array of products ranging from drinking glasses to T-shirts bearing the motif of the lovable TV character. Merchandising activities will span the whole of Europe. The licensor is EM.TV & Merchandising AG, Unterföhring, Germany.

    "Bear in the Big Blue House" has had a fixed slot on US family television since 1997. The character of the series, which has also achieved success in Australia, the UK, Italy, Ireland and Scandinavia, has already received numerous awards in the US. In Germany, "Bär im großen blauen Haus" as it is known there, was launched at the beginning of 2000 and features in TV programmes, magazines and videos as well as on audio cassettes. The series has already captured a market share of 51.4 per cent among the target group of 3 to 13-year- olds.

    For further information (press releases) as well as photographs and logos, please visit the United Labels website at www.unitedlabels.com or contact one of the following members of staff:

    Karsten Gödde Holger Pentz CFO Leiter Tel.:+49 (0)251-3221- IR/Controlling 400 Tel.:+49 (0)251- Fax.:+49 (0)251-3221- 3221-405 950 Fax.:+49 (0)251- e-mail: 3221-960 kgoedde@unitedlabels e-mail: .com hpentz@unitedlabels .com

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