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ots Ad hoc-Service: United Internet AG
United Internet acquires 35 % interest in livingNet Stronger position in application providing market
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Montabaur (ots Ad hoc-Service) -
United Internet AG has acquired a 35- percent interest in start-up livingNet Medien AG, Berlin. The company's business idea is to increase the appeal of clients' websites. To this end, livingNet offers a range of inexpensive services in the fields of marketing, design and content. These services are aimed especially at small to mid-size enterprises - as well as home users - so they can present themselves professionally on the Internet. In addition, clients can fill their pages with interesting content and market themselves through banner advertising. "livingNet AG is an excellent addition to our portfolio," explains United Internet Board member Ralph Dommermuth. The move strengthens United Internet's position in its target market "Application Providing", in which it already holds a dominant position with its network members 1&1 Internet AG, Schlund & Partner and fun communications. A major motivation for the deal was United Internet's high degree of trust in livingNet's management team. The company's chairman. Marc A. Ullrich, had previously established and developed the company Strato. "livingNet's management team consists of absolute market specialists, who know exactly how to develop a start-up company," says Dommermuth.
The demands made of Internet sites are growing constantly. "It's no longer enough to simply have a website," stresses company founder Marc A. Ullrich. End users and so-called SoHo businesses - Small Office / Home Office - do not generally have the budgets to entrust the task to staff or external agencies. "We fill this gap with our high-quality, but low-price services," says livingNet chairman Ullrich.
In the marketing segment, livingNet is opening a market place for advertising on the Internet. Advertisers can choose from a range of banners, have them designed, and let livingNet place them on selected websites. In the field of design, companies and end users can have their websites styled for a lump-sum payment. The integration of shops, interactive modules or route planners is also possible. livingNet runs its own design center, which is unique throughout Germany. With regard to content, livingNet offers the possibility of subscribing for and including professionally researched and prepared content on the customer's site, such as share prices, weather reports and news.
"Internet users are becoming more professional," says United Internet Board member Dommermuth. And the need for professional services is growing accordingly. "We are therefore certain that this business model has a great future," concludes Dommermuth.
livingNet Medien AG was founded in 1999 by Marc A. Ullrich and the other management members. Marc A. Ullrich had previously founded Strato AG and spent 2 years establishing the company.
United Internet AG is Europe's leading network of Internet companies. The management holding " listed in the Neuer Markt segment of the Frankfurt Stock Exchange - comprises with livingNet 18 innovative companies, such as AdLINK, GMX, 1&1 Internet, twenty4help, gatrixx and Jobs & Adverts. They all utilize the cooperation possibilities and synergies which the United Internet network provides.
Contact partners for the press:
Marcus Schaps United Internet AG Phone: +49 2602/96-1076 Fax: +49 2602/96-1013 E-mail: firstname.lastname@example.org
Burkhard Böndel Brodeur Kohtes & Klewes Phone: 0211/38640-0 Fax: 0211/38640-200 E-mail: email@example.com
Jens Tamm livingNet Medien AG Phone: +49 30/884401-510 Fax: +49 30/884401-999 E-mail: firstname.lastname@example.org
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