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LEONINE Studios sells format rights of Germany’s primetime hit shows SMALL VS. TALL, THEY HAVE NO IDEA WHAT WILL HAPPEN and QUIZ WITHOUT BORDERS to Finland, France and Spain

LEONINE Studios sells format rights of Germany’s primetime hit shows SMALL VS. TALL, THEY HAVE NO IDEA WHAT WILL HAPPEN and QUIZ WITHOUT BORDERS to Finland, France and Spain
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LEONINE Studios sells format rights of Germany’s primetime hit shows SMALL VS. TALL, THEY HAVE NO IDEA WHAT WILL HAPPEN and QUIZ WITHOUT BORDERS to Finland, France and Spain

  • Aito Media options SMALL VS. TALL for Finland
  • Boomerang TV takes SMALL VS. TALL and THEY HAVE NO IDEA WHAT WILL HAPPEN for Spain

Munich, 7 April 2022 – Germany’s leading media company LEONINE Studios has sold format rights of its highly successful primetime entertainment shows to a number of European key territories. Aito Media, Finland’s leading factual entertainment production house, and Boomerang TV, Spain’s top non-fiction production company, have optioned the rights to the wildly successful family entertainment show SMALL VS. TALL. The popular primetime game show THEY HAVE NO IDEA WHAT WILL HAPPEN was licensed by Boomerang TV and French media giant Mediawan, who also took format rights to the high rated show QUIZ WITHOUT BORDERS.

LEONINE Studios Co-Head of Entertainment, Nina Etspüler, comments on the deals: “We are really happy and excited that these wildly successful formats, that have been developed by LEONINE’s non-fiction production banner i&u TV, are starting to travel internationally. The shows have universal appeal and we’re sure that they can repeat their success in other territories.”

SMALL VS. TALL is one of the most successful primetime family entertainment shows in Germany. Children with amazing talents and abilities compete against celebrity contestants. The young competitors each have a very special mental or physical talent. The show is on air for 10 years on Germany’s pubcaster Das Erste and regularly wins its timeslot with up to 6 million viewers overall and a market share with more than 20 %. Most recently, the popular TV format also set a new all-time record in the young target group (14- to 49-year-olds) with up to 1.14 million viewers and a market share of 19.2 % in primetime on Saturday night.

THEY HAVE NO IDEA WHAT WILL HAPPEN is a fast-paced, hugely popular primetime game show on Germany’s private network RTL. It’s TV without a safety net, as good as it comes. With Barbara Schöneberger, Günther Jauch and Thomas Gottschalk, three of Germany’s most popular hosts are in for an entertaining evening of spontaneity and improvisation. At the beginning of the show, they neither know which of them will moderate the evening, nor what to expect in the individual action and game rounds. They also do not know in which constellation they will work together as a team, which prominent candidates they will compete against or who will be allowed to take home the prize of a total of 50,000 euros at the end. The show regularly tops its primetime slot and draws up to 3.31 million viewers overall with a market share up to 12.8 % and up to 1.49 million viewers and a market share of 20.1 % in the age group 14-49.

QUIZ WITHOUT BORDERS brings eight celebrities from eight countries together for a quiz evening among friends. Everyone is playing for their country. And of course they all want to win... because 50,000 euros are at stake! German showmaster Jörg Pilawa presented this very special Saturday prime time show for the first time at the End of 2020. Most recently, the successful show reached an average of 4.5 million viewers and a market share of 16.5 % overall.

About LEONINE Studios

LEONINE Studios is a leading independent German content house focusing on inspiring viewers with premium content and being a reliable partner for creative talents.

With its three divisions LEONINE Production, LEONINE Distribution and LEONINE Licensing, the media company covers the entire value chain of the content business. LEONINE Studios produces feature films, series, TV shows, entertainment formats, infotainment formats, content for social media channels, and co-produces national and international fiction formats. The LEONINE Studios production companies – i&u TV, Madame Zheng Production, Odeon Fiction, SEO Entertainment, W&B Television and Wiedemann & Berg Film – are led by award-winning producers with long-term ties to outstanding creative talents. LEONINE Studios distributes its content in theaters, on digital services, in home entertainment and on TV channels. In this context, the company also draws on its market-leading license library which includes programs in all formats and genres. LEONINE Studios’ independence assures that all players in the content sector can be provided with premium content – digital streaming providers, pay TV partners as well as public and private television broadcasters.

About i&u TV

i&u TV produces successful, award-winning information and entertainment programs for Germany's biggest TV stations and innovative, award-winning digital formats for brand partners and digital platforms.

The information and entertainment programs include some of the most successful primetime shows on German television such as SMALL VS. TALL, THEY HAVE NO IDEA WHAT WILL HAPPEN! with Günther Jauch, Thomas Gottschalk and Barbara Schöneberger, DIE ULTIMATIVE CHARTSHOW, STERN TV and DAS IBIZA-VIDEO: EIN JOURNALISTISCHER KRIMI. In addition to Günther Jauch, Thomas Gottschalk and Barbara Schöneberger, Germany's most popular and well-known presenters regularly appear in front of the camera for i&u TV's shows. i&u TV productions have been nominated for and won numerous awards including the Golden Camera, Bambi, German Television Award, CNN Journalist Award, German Comedy Award and Bavarian Television Award.

The digital area includes, among other projects, the development, expansion and channel management of the YouTube channels SMALL VS. TALL and STERN TV, and thus the extension of successful linear TV shows into the digital world. With its own YouTube channel BREAKING LAB, i&u TV operates a popular knowledge channel together with YouTube creator Jacob Beautemps, which has already been nominated for the Golden Camera in the category "Best of Information". i&u TV co-developed and produced the successful and award-winning branded entertainment format MACH MAL MIT OBI, which won double bronze at the German Digital Award 2021 and a silver and a gold award at the Best of Content Marketing Award in the two categories "Customer Moving Image - Series" and "Customer Digital - Video Platforms". The sustainability format YOUTOPIA - GEMEINSAM FÜR DIE UMWELT was nominated in for an International Format Award in the category Best Multi-Platform Format, received the NRW Media Award for development policy commitment and was also streamed live in France for the first time in 2021. i&u TV is a LEONINE Studios company.

Press contacts:

Henriette Gutmann

Head of Corporate Communication & Sales Marketing

Tel. +49 (0)89 999513 - 0


Alina Hülsken

Manager Public Relations

Tel. +49 (0)89 999513 - 0


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