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Berlin (ots Ad hoc-Service) - The DEAG and the Lausitzring
Betriebs- und Managementgesellschaft mbH yesterday concluded an
exclusive 5-year contract with an option for a further five years.
Under this agreement, the DEAG has the exclusive rights from 1st
January 2001 to organise at least two festivals and other concerts
with international top acts on the site of the Lausitzring. The
Lausitzring will provide the venue, organisational expertise, and the
necessary on-site infrastructure, while the DEAG will be responsible
for the programme, marketing and ticketing.
Situated some 130 km south-east of Berlin in the Federal State of
Brandenburg, the Lausitzring has a 570 hectare site with four
different motor racing circuits. In addition to a Grand Prix circuit
and a long-distance course, there is also a 2-mile super-speedway
for the fastest racing cars in the world, the Indy cars - unique in
Europe. With a maximum capacity of 120 000 spectators, the
Lausitzring can accommodate more visitors than any other European
sports venue, and in its direct catchment area it can draw on a
potential of 20 million visitors. The Lausitzring will be officially
opened on 20th August 2000 and among other events will stage from 1st
- 3rd September a race in the German Touring Car Championship In 2001
some 15 national and international race events are to take place.
A contribution to the success of the Lausitzring in the future is
to be made by first-class international concert events. The
Lausitzring, which as co-organiser will take a 50% share of profits
and losses, anticipates that this cooperation will make an
appreciable contribution towards its target of establishing itself as
Europe's Number 1 amongst the motor racing and event venues.
For the DEAG, this cooperation opens up the opportunity to secure
exclusive access to one of the most attractive event venues, and at
the same time to profit from the audience potential represented by
the spectators at motor racing events - similar to the successful
partnership between the Nürburgring and the "Rock-am-Ring" Festival..
The economically interesting aspects, in addition to the rent-free
use of the venue, include the fact that all additional income
generated by festivals will go to the organisers, including income
from sales of entrance tickets, catering rights, sponsoring, parking
and camping fees, as well as festival merchandising and TV-marketing.
The festivals will be established as an independent brand on the
concert market, and the first event is planned to take place over
Whitsun 2001. The DEAG is acquiring considerable potential for
further festivals - to add to the festival events which will be
organised for the first time this year, the Metal Festival 2000 and
the MTV Hard Pop Days. In view of the more advantageous legal
position, the organisation of such festival events will to lead to a
sustainable increase of the profitability in the concert sector.
This Ad Hoc Announcement and further information can be accessed
in the DEAG- News Archive under www.deag.de/ir
or contact Dr. Martin
Fabel, Tel. +49(0)30 810750.
Further information and photographic material can be obtained from
the Lausitzring Betriebs- und Managementgesellschaft mbH,
, or from: Hans-Jörg Fischer, Managing Director,
Tel. +49(0)30 86483402.
Original-Content von: DEAG Deutsche Entertainment AG, übermittelt durch news aktuell