Lausanne, Switzerland (ots-PRNewswire) - Today's decision by the
European Court of Justice concerning the validity of the EU Directive
regulating tobacco advertising resolves an important issue under the
treaties of the European Union. However, this decision does not
resolve the fundamental issue of whether and how tobacco advertising
should be regulated throughout the European Union.
"While we believe we have a right to communicate with informed
adults about our products, we also agree that restrictions on tobacco
advertising are appropriate," said Hans Fluri, President, Philip
Morris Europe S.A. "It was in this spirit that we have had
discussions with the Fédération Internationale de l'Automobile
(F.I.A.) and others to resolve questions concerning the sponsorship
of motor racing teams by tobacco companies."
"There are very real health risks associated with tobacco use. We
do not want children to smoke. We want to prevent under-age access to
tobacco and we support restrictions to reduce youth exposure to
tobacco advertising," Mr. Fluri said.
Philip Morris Europe S.A. agrees with the view widely held in
Europe that there should be sensible solutions to ensure that tobacco
advertising is not generally accessible to young people and it fully
supports legislation to achieve that goal. "We are committed to
working with the European Institutions, national governments, the
World Health Organisation, other public health bodies and all
interested parties to find concrete solutions which will ensure that
tobacco advertising and promotion is sensibly regulated," Mr. Fluri
"The European Directive provides many useful points for developing
framework legislation which would protect our ability to communicate
with adult smokers, for example at places where tobacco is sold,
while ensuring that there are restrictions adopted which minimise the
exposure of young people to tobacco advertising and promotion," said
"In our view, comprehensive regulation which maintains a level
playing field amongst cigarette manufacturers is the best approach.
But if this is not achievable, we will continue to take measures on
our own initiative to ensure responsible practices," Mr. Fluri said.
ots Original Text Service: Philip Morris Europe SA
Jane Morrison of Philip Morris Europe S.A., +41 21 618 6781
Original-Content von: Philip Morris GmbH, übermittelt durch news aktuell