ots Ad hoc-Service: BRAINPOOL TV AG <DE0005188908> BRAINPOOL TV and CONDOMI agree Internet joint venture Erotic portal
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BRAINPOOL TV and CONDOMI agree Internet joint venture Erotic portal
www.liebesuende.de forms ideal e-commerce platform
BRAINPOOL TV AG and CONDOMI AG are entering into a long-term cooperative venture based around e-commerce solutions to be implemented via the erotic portal www.liebesuende.de. The two companies intend to jointly distribute a range of erotic products via the Internet. Thanks to this venture, BRAINPOOL TV AG will not only be able to add an online shop to the Internet version of its erotic TV magazine show liebe Sünde (PRO 7), but has also secured the skills and product mix of one of Germany's leading erotic products businesses.
The website www.liebesuende.de currently generates around 2.2 million Page- Impressions per month. As with the Internet offerings linked to the well-known shows TV total and Die Wochenshow, realization and marketing is in the hands of wholly-owned BRAINPOOL TV subsidiary e-tv GmbH. BRAINPOOL TV not only produces these successful programmes, but also retains all rights to the TV brands.
The new liebe Sünde shop is expected to open for business at the beginning of June. It will be implemented by CONDOMI subsidiary "ON! Kommunikation und Neue Medien GmbH". In addition to condoms, the shop will also sell erotic toys, massage oils, erotic gifts, books, underwear and erotic food, but no pornography. According to the two companies, the secret of success lies in their concept of offering high-quality products and informative content at keenly aggressive prices. A large part of the range will be manufactured in-house by CONDOMI AG and its subsidiaries. CONDOMI has already entered into joint ventures some big-name suppliers.
The Internet represents the ideal medium through which to market erotic products. According to an analysis conducted by publishers Apollo Wirtschafts- verlag, in 1998 the Internet-based erotic sector in Europe and the USA generated sales valued at 1.4 billion US-$, with an exponential increase expected to follow. BRAINPOOL TV and CONDOMI therefore expect the erotic portal www.liebesuende.de to show huge potential and are looking to take a major share in the headlong growth in e-cornmerce.
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