Materna GmbH

The mobile way of earning EUROs
MATERNA shows its latest trend Premium SMS

Dortmund/Hannover (ots) - For the first time this year, MATERNA will provide the network carriers, service providers, companies and portals with one of the most promising commercial products: With the Premium SMS, the well-known 0900 model will be transferred to the SMS area and micropayment will be available. Thus, companies can become content providers and generate additional sales. In this process, they can charge their customers for contents used, even if they are not backed with their own accounting infrastructure. With Premium SMS, the end customer pays an additional charge, which is added to the usual SMS price and predominantly flows to the content provider. Premium SMS is an outstanding medium, particularly for winning games and services. The Premium SMS model has already earned an excellent reputation in Norway and Spain. At present, a rising demand for this service is being noticed in many other european countries. For the first time, online contents can be also accounted for with Premium SMS. The customer can for instance request the password for an area with costs in the Internet by using SMS. With a higher price for SMS messages, the use of the Web sites will be then paid off. Example: a magazine publishing house offers its scientific papers in the Internet. If the user wants to read an article, he sends an SMS message to an indicated abbreviated number, which is integrated into all networks. Few seconds later, he receives an access code by SMS and then can access the desired article. The price levels of the Premium SMS depend on the offered service and vary according to the network carrier between 0,20 euro and 2,50 euros. Based on the well-known Anny Way SMS services, MATERNA offers special concepts for mobile marketing campaigns, aimed at providing the companies with an intelligent link of traditional advertising media to the medium SMS. MATERNA develops concepts and business models in cooperation with other companies, advertising agencies and network carriers. With its access to the GSM networks all over the world and its high technical competence, our company ensures a smooth technical implementation. In a joint effort with the French Wireless Messaging Operator Netsize, MATERNA will intensify its activities in the coming months, aimed at introducing the Premium SMS, particularly in Western Europe. MATERNA GmbH Information & Communications MATERNA is a leading software company in the information- and communications technology. MATERNA employs 1,400 staff members worldwide and achieved a turnover of about 181 million EURO in the year 2001. Beside the head office in Dortmund, the company has got offices and branches located all over Germany as well as in Austria, Belgium, Czech Republic, Denmark, France, Great Britain, Hungary, the Netherlands, Poland and Thailand. In the Business Unit Information, MATERNA realizes e-business solutions for the electronic trade in the Internet. The Internet strategy 'e3-Solutions' includes e-Business, e-Customer Relationship Management and e-Management. The business Unit Communications offers products and solutions dealing with business areas Mobile Solutions and Unified Messaging. This includes in particular mobile value-added services on base of WAP and SMS distributed under the brand name Anny Way. The Anny Way Academy is active in market training and consulting services as found in practice. ots Original Text Service: MATERNA GmbH Im Internet recherchierbar: http://www.presseportal.de For further details, please contact: MATERNA Information & Communications Antje Zimmer Media Relations Director Phone+49 231 55 99 531 Fax+49 231 55 99 67 531 antje.zimmer@materna.de www.annyway.de www.materna.de Original-Content von: Materna GmbH, übermittelt durch news aktuell

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