CEWE Stiftung & Co. KGaA

ots Ad hoc-Service: CeWe Color Holding AG CeWeColor developed more than three billion colour prints in 1999

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      Oldenburg  (ots Ad hoc-Service) - CeWe Color, the largest
independent European photofinisher, for the first time developed and
sold more than 3 billion colour prints in its 25 operations in the
business year 1999. The number of developed film rolls increased to
more than 86 million. The Board of Directors of the CeWe Color Group
is extremely pleased about these record figures. After a figure of
2.78 billion prints in 1998, an expected increase in volume of 8% -
9% could not be taken for granted in the first few months of last
year. Correct positioning in twelve European countries and an
increase in efficiency helped CeWe Color to maintain its position as
market leader in Europe.

      Chairman Hubert Rothärmel emphasises that the CeWe Color Group
has set clear goals for the new millennium. CeWe Color will maintain
its independence. Furthermore, representation in Europe as well as
company efficiency will be increased. The photofinishing group will
compete for market leadership in both performance and costs. Digital
photography is to be developed into a viable additional area of
business, not only for the benefit of the company, but for that of
the customers as well.

      CeWe Color is convinced that digital photography will not
completely replace 'conventional' photography in the coming years,
instead the company is convinced that there definitely are additional
opportunities in this field. The CeWe Color Group will also use
digital technology to develop and sell even better prints and
completely new products, different from the conventional silver film
(35mm and APS films).

    Further information can be obtained in the Internet under: http://www.cewecolor.de

    Should you have any enquiries, please contact: CeWe Color Holding AG Hella Meyer Tel.: 0441/404-400 Fax: 0441/404-421

    CeWe Color is planning to publish further information as follows:

    Week 9, 2000 Publication of the provisional figures of the company report 1999 Week 18, 2000 Publications of the company report 1999 04 May 2000 Conference concerning the balance sheet 09 May 2000 Analysts' conference 20 June 2000 General Meeting

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