Beate Uhse AG

ots Ad hoc-Service: Beate Uhse AG Beate Uhse Skandinavien AB and MAX'S sign asset deal

Mitteilung gemäß Paragraph 15 WpHG, übermittelt von der DGAP Für den Inhalt ist allein der Emittent verantwortlich -----------------------------------------------------

    Flensburg (ots Ad hoc-Service) -    

    - Major milestone for film production and distribution in Scandinavia - Divestment of shares in Helen Duval Visuals

    Beate Uhse Skandinavien AB, Beate Uhse AG's Swedish subsidiary, and Stockholm-based MAX'S Film Distribution AB, which specialises in erotic movies, have jointly formed Swedish company, Beate Uhse MAX'S AB. Under the asset deal, all film rights for videos, DVDs, and the Internet will be transferred to the joint venture company as of 1 January 2001. Beate Uhse Group and the founding shareholders of MAX'S Film Distribution AB own 25 and 75 percent of Beate Uhse MAX'S AB respectively. The deal, which gives Beate Uhse AG access to a further 1,500 film licenses, represents a major milestone in the future development of the Scandinavian market.

    MAX'S Film Distribution AB has been producing and marketing videos for renting and sale, DVDs, magazines and erotic toys for over 20 years. For a number of years now, the company, which has traditionally sold its products via retailers and mail-order catalogues, has also been using e-commerce. MAX'S Film Distribution AB's extensive sales network focuses on the Danish, Finnish, Norwegian, Swedish, Polish markets as well as the Baltic states, covering some 2.200 sales outlets. Exclusive distribution rights to erotic articles produced by "Private" and "Hustler" in Scandinavia will allow Beate Uhse MAX'S AB to exploit significant synergy potential. The newly established joint venture company, Beate Uhse MAX'S AB, expects to generate sales of DM 16 million in 2001 and an annual surplus of DM 3 million.

    In addition, Beate Uhse Group sold its 66.67% stake in Helen Duval Visuals back to entrepreneur Helen Duval for the initial purchase price of DM 720.000. In return, the Group will retain the rights of use of the "Helen Duval" brand - a strategic move which is particularly relevant for the future development of the Helen Duval retail chain in France as well as the joint use of all associated parts of the company.

    The Board of Management

    end of Ad hoc-announcement, (c) DGAP 26.02.2001 --------------------------------------------------------------------- --

    WKN: 755140; Index: MDAX Listed: Amtlicher Handel in Frankfurt ; Freiverkehr in Berlin, Bremen, Düsseldorf, Hamburg, Hannover, München und Stuttgart

    260751 Feb 01

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