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"Audi Forum Ingolstadt" almost completed
Official inauguration of the complete area in December
"museum mobile" as the focal point
- Cross-reference: photo was sent via satellite and is available
Ingolstadt (ots) - Final preparations for the inauguration of the
new Audi Forum Ingolstadt, which is due to open in the middle of
December, are currently in full swing. Construction work on the
approximately 77,000 square metre site, the company's new
architectural "business card" outside the factory gates, has reached
the final phase. Work is currently being carried out around the
clock, including weekends, to complete the project. Audi has invested
a total of some DM 170 million in the expansion and structuring of
the area at the Ingolstadt plant.
"The Audi Forum Ingolstadt is designed to present the Audi brand
world to all visitors and customers, and to forge a link between the
history of the brand and its predecessors and the future and our
visions," explains Dr.-Ing. Franz-Josef Paefgen, Chairman of the
Board of Management of AUDI AG. "At the same time the Audi Forum
Ingolstadt demonstrates the close relationship we have with the city
of Ingolstadt and the region. We want to come closer to our vision of
being the most attractive European on the world market."
The focal point of the Audi Forum Ingolstadt is the museum mobile
which, after around 18 months under construction, has now entered the
interior decoration and furnishing phase. More then 50 cars and 30
motorcycles and bicycles from the history of the Audi brand and its
predecessors will be on display there.
The name museum mobile was selected with good reason - instead of
a static historical display, visitors to the museum will experience
constant motion: "moving walls", vehicles in a paternoster and
interactive exhibits will trace the history of mobility in a
fascinating and varied manner. This new form of presentation promotes
both a technical understanding and an awareness of the company's
heritage. It depicts correlations between the car, mobility and
society and is an open forum. The museum mobile unites tradition and
vision, and thus substantiates Audi's timeless claim to "Vorsprung
A key element of the Audi Forum Ingolstadt is the Audi Center,
opened back in 1992, where Audi customers can collect their new cars.
Here they receive a detailed introduction to their new car and can
also set out on a factory tour. This customer centre was the first
"hangar" building to be constructed in compliance with the new Audi
corporate design concept. It served as an architectural model for all
new Audi dealerships.
The office building Market and Customer for more than 600
Marketing, Sales and Public Relations employees was opened in
September 1999. This building provides numerous services - from the
insurance service VWV to the Audi Bank direct to a travel agent - for
all Audi visitors, customers and employees.
Another completely new feature is the link building currently
being constructed between the museum mobile and the Audi Center. This
will house two Mövenpick restaurants "Marché" and "Avus" and a lounge
(coffee and cocktail bar), as well as a wine shop and delicatessen.
At the centre of the Audi Forum Ingolstadt is a piazza,
approximately 20,000 square metres in area, which will provide a
stage for events, interaction and communication between the brand and
visitors. The Audi Forum Ingolstadt is part of a comprehensive
tourist concept which - together with the city of Ingolstadt and the
Altmühl Valley Tourism Association - is designed to bring visitors
and customers closer to both the Audi world and places of historic
and scenic interest in the region.
The four rings of the Audi badge symbolise the brands Audi, Horch,
DKW and Wanderer, which were later combined under the umbrella of
Auto Union. Auto Union and NSU, which merged in 1969, made many
significant contributions towards the development of the car. AUDI AG
was formed from Audi NSU Auto Union AG in 1985. Together with the two
traditional companies Auto Union GmbH and NSU GmbH, Audi Tradition
nurtures and presents the deep and diverse history of Audi.
Audi is an international developer and manufacturer of
high-quality cars. The company maintains production sites in Germany,
Hungary, Brazil, China and South Africa. In 1999 Audi produced around
635,000 cars and more than 1.2 million engines, bringing in sales
revenues in excess of DM 29.6 billion. The Audi Group currently has
more than 49,000 employees.
ots Originaltext: AUDI AG