Welcome to a new chapter in food production: Fast-track innovation from lab to commercial-scale manufacturing
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Join us as we celebrate the grand opening of the GEA New Food Application and Technology Center of Excellence (ATC) in Janesville, Wisconsin, taking place July 16–17, 2025. In the heart of the American Midwest, where agricultural legacy meets industrial innovation, this new facility helps scale up sustainable, safe and economically viable alternatives to animal-based products.
Dear journalists and editorial teams,
We are pleased to invite you to the grand opening of GEA’s New Food Application and Technology Center of Excellence (ATC) in Wisconsin, USA, taking place July 16–17, 2025, with the main program on July 17.
Our new facility in Janesville marks a major step in scaling sustainable protein innovation – supporting the development of plant-based, precision-fermented, and cultivated ingredients. It also underlines the Midwest’s growing role as a hub for food and biotech transformation.
You are warmly welcome to attend both days:
Agenda Overview
July 16, 2025 – Evening Reception (Madison)
7:00 PM | Madison Museum of Contemporary Art
• Welcome address by GEA CEO Stefan Klebert
• Tastings of next-generation alternative protein foods
• Informal networking with industry leaders and change makers
July 17, 2025 – Full-Day Program (Madison & Janesville)
9:00 AM–1:00 PM | Inspiration Morning @ The Edgewater Hotel, Madison
• Opening keynote: Stefan Klebert, CEO of GEA
• Visionary talks by academic and NGO leaders
• Panel discussions on scaling, policy, and innovation
• Transfer to Janesville via chartered bus
2:00 PM–4:30 PM | Grand Opening @ GEA ATC, Janesville
• Official ribbon-cutting ceremony with local officials
• Guided facility tours & technical showcases
• Return bus transfer to Madison
We have reserved a room block at The Edgewater Hotel, 1001 Wisconsin Place, Madison, WI 53703. Please book and pay individually, mentioning the GEA Event.
This is a unique opportunity to gain exclusive media access to GEA executives, experts, and facilities – and to explore the future of food innovation up close.
Please RSVP by June 16, 2025.
Kindly indicate whether you require bus transportation between Madison and Janesville.
For editorial coordination or interview requests, contact:
Fanny Förster – fanny.foerster@gea.com
For travel and logistics support, please reach out to:
Maddie Besse – tastethefuture@gea.com
We look forward to welcoming you at our: Grand Opening: GEA ATC in Madison and Janesville this July.
Warm regards,
Fanny Förster, Media Relations GEA
NOTES TO THE EDITOR
- More information about GEA
- To the GEA Media Center
- Follow GEA on LinkedIn, Youtube
Contact Media Relations GEA Group Aktiengesellschaft Fanny Förster Peter-Müller-Str. 12, 40468 Düsseldorf, Germany Phone +49 211 9136-1504 fanny.foerster @gea.com
About GEA
GEA is one of the world’s largest suppliers of systems and components to the food, beverage and pharmaceutical industries. The international technology group, founded in 1881, focuses on machinery and plants, as well as advanced process technology, components and comprehensive services. For instance, every second pharma separator for essential healthcare products such as vaccines or novel biopharmaceuticals is produced by GEA. In food, every fourth package of pasta or every third chicken nugget are processed with GEA technology. With more than 18,000 employees, the group generated revenues of about EUR 5.5 billion in more than 150 countries in the 2024 fiscal year. GEA plants, processes, components and services enhance the efficiency and sustainability of customers’ production. They contribute significantly to the reduction of CO2 emissions, plastic usage and food waste. In doing so, GEA makes a key contribution toward a sustainable future, in line with the company’s purpose: ”Engineering for a better world.”GEA is listed on the German MDAX, the European STOXX® Europe 600 Index and is also a constituent of the leading sustainability indices DAX 50 ESG, MSCI Global Sustainability and Dow Jones Best-in-Class World.
More information can be found online at gea.com.