01.04.2026 – 11:39

EUconomy - Partnerships4Prosperity

EU Cohesion Policy in practice: GrønBusiness supports companies on the path to greater sustainability

Flensburg (ots)

The Interreg project GrønBusiness supports companies in the German-Danish border region in implementing sustainable business models. It demonstrates how EU Cohesion Policy drives economic transformation at the local level and across borders.

Sustainable business practices are becoming increasingly important for companies - yet for small and medium-sized enterprises in particular, practical implementation often remains a challenge. This is exactly where the German-Danish project GrønBusiness ("Green Business") comes in.

Funded under the Interreg Deutschland-Danmark programme, GrønBusiness guides businesses in the border region in systematically embedding sustainability into their operations. It focuses on the potential of the circular economy - that is the more efficient use of resources through reuse, recycling and new business models. The project aims to make sustainable approaches tangible and to provide companies with practical tools for implementation.

Practical knowledge for sustainable business

A central element of the project is the digital information portal www.groenbusiness.eu. It showcases successful real-world examples from businesses in a clear and structured way. The platform highlights how resource-efficient processes, sustainable business models, and new forms of cooperation are already being successfully implemented in the region. This creates a growing pool of knowledge, offering guidance and inspiration to companies on both sides of the border.

Cross-border network for innovation

In addition to the platform, GrønBusiness actively promotes exchange between companies, experts and economic stakeholders. Workshops, events and networking formats create space for new partnerships and joint projects. The lead partner of the project is KielRegion GmbH, which coordinates the strategic direction and implementation together with other German and Danish project partners.

Cohesion policy as a driver of transformation

The Interreg programme is a key instrument of the European Union's cohesion policy, designed to reduce regional disparities and foster joint solutions to shared challenges across borders. Supported by the European Regional Development Fund (ERDF), it promotes a greener, smarter, more connected and more social Europe. Projects receive substantial EU funding, while participating organisations provide co-financing, with EU contributions covering up to 80% of total project costs.

Project description

The project "EUconomy - Partnerships4Prosperity" demonstrates how EU Cohesion Policy promotes economic development and social inclusion across Europe. Over a period of 12 months, multimedia content packages will showcase cross-border initiatives funded by the EU from Germany and its neighbouring countries Austria, Poland, the Czech Republic, Denmark, and France. The content covers topics such as economy, innovation, sustainability, vocational education, and digital transformation, and is made available to the media free of charge, helping to highlight the importance of the EU for regional development.

The "EUconomy - Partnerships4Prosperity" project receives funding from the European Commission.

"Ready-to-Publish" Social Media Posts

For your coverage of the GrønBusiness project, we provide ready-to-use social media posts in addition to video and image materials. This allows you to quickly and easily share content directly on your channels.

Post 1:

The Interreg project GrønBusiness helps SMEs in the German-Danish border region implement sustainable business models. Find out how EU Cohesion Policy is driving the green transformation:

(Link to the video)

Post 2:

GrønBusiness shows how companies can use circular economy solutions to reduce waste and boost efficiency. Learn more about the project and the goals of the EU Cohesion Policy:

(Link to the video)

Post 3:

GrønBusiness connects businesses, experts & stakeholders across the German-Danish border to share knowledge and create joint sustainable projects. Find out how the EU Cohesion Policy shapes the future of the local business:

(Link to the video)

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