Softing AG

ots Ad hoc-Service: SOFTING AG Lightning Start for Softing Italia with 4CONTROL

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    Munich (ots Ad hoc-Service) -  Lightning Start for Softing Italia with 4CONTROL

    Softing Industrial Solutions Italia S.R.L., a foreign subsidiary of Softing AG founded in July, has concluded a contract of great economic and strategic importance with OSAI, the largest Italian motion controller manufacturer.

    The contract concerns CNC components used in machine tools, wood- working machines and robotics. For these components, Softing Italia received an order with a current sales volume of DM 300,000, only a few weeks after it was founded. From the design-in of 4CONTROL technology into the OSAI control components and from the resulting licence agreements, Softing AG counts on a significant increase in sales volume for its Italian subsidiary. For the years to come, additional turnover with OSAI is expected since the product base of the control manufacturer is complemented perfectly by the strategic approach of open Softing control platforms.

    The Italian market for industrial automation is the second largest in Europe, next to the German one. With regard to the strategic goal of market penetration in Italy, OSAI is a key customer for Softing since the established marketing structures of the Italian control manufacturer can be used and sales activities can be planned in common. For Softing AG, the contract with the well-known OSAI company is a decisive step in establishing the 4CONTROL technology on the Italian market as well.

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