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Berlin (ots Ad hoc-Service) -
DEAG and MME (Me, Myself & Eye Film and TV-Productions GmbH) are
launching ShowNet.de - the first German full-service live-music
portal on the Internet. Content-basis of this joint-venture is formed
by exclusive information (daily entertainment news, tour calendar,
artists biographies), extensive e-Commerce opportunities (tickets,
merchandising, CDs, downloads) and attractive community-elements
(chat channels for events and artists, fan-forums, ticket exchanges,
voting). Both DEAG and MME have close contacts with performing
artists and bands, so that ShowNet.de will be able to provide
live-streams from concerts, and other exclusive contents relating to
live events (special advanced sales only via Internet, interviews,
artist chats, auctions of memorabilia), giving it a clear edge over
existing providers of similar services.
In addition to establishing ShowNet.de as the premium brand under
the B- to-C music-portals, a key source of revenue for ShowNet.de
will be as B-to- B provider of attractive live-entertainment contents
in cooperation with general-interest portals. Such co-branding
partnerships will at the same time open up interesting opportunities
for the promotion of own-brand traffic. A further attractive field of
operations for ShowNet.de will be the secondary marketing of recorded
live-material on TV, video or DVD. The aim will be to establish
ShowNet.de as "First Mover" on the emerging Internet and broad-band
market, utilising the entire convergence potential from the core
activities of DEAG and MME - live-entertainment, TV-productions and
online-distribution, and at the same time extending its
value-creation chain by means of multimedia. While it is in the
process of establishing its own brand-image, ShowNet.de will be able
to take advantage of the range of the TV-formats of MME and the
considerable event advertising budget of DEAG, so that it will not
suffer from the widespread Internet syndrome of "cash burning".
MME, which is planning its own going public this year, is one of
the leading German film and TV-production firms in the field of youth
culture and music, and produces popular programmes in Germany such as
Bravo TV, Top of the Pops, The Dome, and POP 2000. MME supplies the
editorial content for ShowNet.de from its world-wide network of music
journalists, and will be responsible for the technical implementation
of the portal from the development through production to the hosting.
In the framework of the Internet strategy of DEAG, ShowNet.de
represents the core product in the Media & Commerce Division, by
means of which the value-creation chain will be extended into
e-Commerce and at the same time important 1-to-1 marketing and
promotion instruments will be made accessible for all member
companies of the DEAG Group.
ShowNet.de will be officially launched on 19th August at a press
conference at the PopKomm music trade fair in Cologne, in front of an
audience of journalists and representatives of the music industry.
For its on-line start-up, ShowNet.de will be presenting the MTV Hard
Pop Days and a concert of the Bloodhound Gang - two absolute
top-events as live webcasts.
This Ad hoc announcement and further information can be accessed
on the DEAG-News Archive under www.deag.de/ir
. For further queries
you can contact: Dr. Martin Fabel, Tel.: +49 (0)30 810750.
Original-Content von: DEAG Deutsche Entertainment AG, übermittelt durch news aktuell