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Audi AG

Lifestyle Campaign with the Audi A2 colour.storm: Cheerful colours bring a fresh breeze to the compact class

Ingolstadt (ots)

  • Misano red, Imola yellow and Sprint blue paint finishes and matt black external fittings can be ordered for the A2 from mid-March onwards 14 campaign cars at events held during the A2 colour.storm tour
  • Audi's new concept is aimed at increasing the A2's appeal to younger customer groups
The storm that Audi is blowing up for its A2 model is - a colour
storm! During the year, a cheerful, colourful high-value version of
this compact aluminium car, which has already won many design and
innovation awards, will be added to the sales programme: the A2
colour-storm. Together with new design elements, the sporting
character of the Audi A2 and its appeal to the modern city-dweller
will be emphasised still more. It is a weight-optimised, fast,
low-consumption mode of lifestyle transport that will appeal to
younger buyers in particular.
The A2 colour.storm can be ordered from mid-March onwards. The
market launch is scheduled for the end of May. The paint finishes
Misano red, Imola yellow and Sprint blue will then be available, with
the roof, outside mirrors, wheel arches, side rubbing strips, service
module flap and bumper strips in contrasting matt black. The extra
charge for the A2 colour.storm equipment in combination with the
Advance equipment and trim package is 330 Euro. The A2 colour.storm
can be obtained with all engine options except the A2 1.2 TDI. To
match the new exterior paint finishes, the customer can optionally
order the seat upholstery in red, yellow or blue.
"It's the colour of a car in particular that conveys its lifestyle
character. A striking colour scheme is associated with attributes
such as 'dynamic', 'youthful' and 'wild' - and has a high
recollection value!" says Gerhard Pfefferle, Head of Design at AUDI
AG.
The matt black plastic trim items listed above also change the A2
colour.storm's outward appearance. They are similar to those featured
on the Audi allroad quattro and give this compact model something of
the same 'off-road' character. Design chief Pfefferle comments: "The
A2's strength comes out better; it looks more rugged and also more
agile. The fresh new colours communicate the car's ease of handling
and give it the genes of an exciting, sporty lifestyle car. We have
given the A2 a further dose of self-assurance."
The A2 colour.storm team chose the latest and most powerful car in
the A2 model range as a technical basis: the Audi A2 1.6 FSI with
direct petrol injection, an output of 110 bhp and a top speed of 202
kilometres an hour. This engine's power reaches the road via either
16- or 17-inch cast aluminium wheels of 6-arm or 9-spoke design.
The lifestyle campaign concept was presented during the winter
months at selected events, using 14 campaign cars in bright, cheerful
colours, which travelled the country as the 'A2 colour.storm tour'.
The colour storm created by Audi's smallest model is scheduled to
break out at top sports events and in city-centre settings, for
instance the "Long Night of the Museums" in Berlin on February 1. The
A2 colour.storm cars are also to be seen at the 'digital photo
evening' event in the Audi Forum, Berlin, as "the.photo.you.take"
models. The A2 colour.storm campaign cars' paint finishes, Misano
red, Imola yellow, Papaya orange and Almond beige, bring a bold
splash of colour to the grey sadness of winter.
During the tour, the campaign cars will be presented by Audi's
partner, ice-skating star Claudia Pechstein, Germany's most
successful Winter Olympics athlete. Special comic-style campaign
motifs have been prepared to draw attention to this project. For the
first time, Audi's advertising is using illustrations that recall the
style of the 1960s and 1970s, and take up the theme of the A2
colour.storm and the car's paint schemes in an extremely amusing
manner.
The next A2 colour.storm tour dates
Berlin, February 1: As part of the 'Long Night of the Museums',
several A2 colour.storm cars will be on display in the Audi Forum,
Berlin, as subject-matter for the digital photo event entitled
"the.photo.you.take".
Hamburg, February 14 - 16: In the big North German city on the
Alster, an intriguing SMS campaign is being run in connection with
the A2 colour.storm. Campaign cars will be parked in front of
selected 'in' cafés and bars.
Munich, March 8: When the local soccer club FC Bayern München
plays Bayer Leverkusen at home, the A2 colour.storm will be on
display in Munich's Olympic Stadium.
Note: You can obtain an A2 colour.storm photo from dpa/obs. Full
copy (4 pages) and further pictures can be called up at
http://www.audi-press.com - "Lifestyle" and "Products". For a user
name and password at short notice, call this telephone number: +49
(0) 841 89 36189.
ots Original Text Service: Audi AG
Communication: Product and Technology
Rudolf Schiller, Telephone: +49 (0)841 89 32260, 
E-mail:  rudolf.schiller@audi.de
Lifestyle Media
Larissa Braun, Telephone: +49 (0)841 89 36066,
E-mail:  larissa.braun@audi.de

Original-Content von: Audi AG, übermittelt durch news aktuell

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