- Cross-reference: photo was sent via satellite and is available
* Around 400,000 visitors since official opening
* Several awards for museum mobile
* Redesigned Audi Shop in Customer Center
The Audi Forum Ingolstadt is celebrating its first anniversary.
Around 400,000 customers and visitors have been to this world of
experience and service since the forum had its official opening on 15
December 2000. 110,000 of this total took part in a factory tour. As
Dr. Franz-Josef Paefgen, Chairman of the Board of Management of AUDI
AG, remarked: "With the Audi Forum Ingolstadt we have created a
special attraction for our customers, our 50,000 or so employees
worldwide and, at the same time, for the Ingolstadt region."
250,000 visitors to the museum mobile - several awards
250,000 people have visited the museum mobile at the Audi Forum
Ingolstadt since it opened. This makes the Audi museum one of the
most visited museums in Germany in its very first year. According to
a survey conducted by the Institute for Museum Studies in Berlin,
only 28 of the 520 or so natural science and technical museums in
Germany had more than 100,000 visitors in 1999.
The museum mobile has also received several awards this year,
including the "red dot:grand prix", the top design award presented by
the famous North Rhine-Westphalia Design Centre, and the Silver Award
bestowed by the Art Director Club of New York. The museum mobile was
voted "Museum of the Year" by the magazine "Classic Cars". The museum
catalogue and brochures received the Berliner Type 2001 Silver Award
and the Bronze Award of the Art Directors Club of Germany. The
"Annual Multimedia Yearbook 2002" names the website of the Audi Forum
Ingolstadt at http://www.audi.de/foren
one of the best multimedia
productions of 2001.
With more than 50 cars and 30 motorcycles and bicycles, the Audi
museum mobile presents the history of Audi and its precursors Audi,
DKW, Wanderer and NSU, which dates back over 100 years.
Temporary exhibition: "Childhood on the move - pedal cars for
Around 30 pedal cars from the last 100 years - made of wood, metal
and plastic, chrome-plated and painted - are currently on show on the
special floor for temporary exhibitions in the museum mobile. The
exhibition "Childhood on the move - pedal cars for children",
featuring exhibits from the German Museum of Technology in Berlin, is
on show until the end of February 2002.
Vehicle collection at the Audi Customer Center - rising trend
Since 1992, Audi customers have been able to collect their new car
directly from Audi at its Customer Center and also tour production in
the factory. Around 63,000 cars were handed over to their new owners
this year at the Audi Customer Center. Some 250 vehicles are
collected each day, increasing to up to 370 a day in busy periods.
Audi Shop reopens in the Customer Center
The completely redesigned Audi Shop opened at the beginning of the
week, now covering more than 200 square metres on the first floor of
the Customer Center. Here customers and visitors can lose themselves
in the emotional world of Audi and choose between products in the
Audi collection - lifestyle articles from the Audi brand - and Audi
accessories, from child seats to exclusive wheels. The Audi Shop,
with its modern, light-flooded ambience, is fashioned in the typical
Audi colours and materials. As the "mastershop" it is a model for the
design of Audi forums and Audi dealerships worldwide.
350,000 guests at the Mövenpick catering establishments - numerous
Around 350,000 guests have visited the Mövenpick catering
establishments - the "Marché" and "Avus" restaurants and the "Bar &
Lounge" - in the link building between the Customer Center and the
museum mobile since the Audi Forum opened.
Since last December, over 100 national and international events
with more than 20,000 guests have been held at the Audi Forum
Ingolstadt. These include events in the series "Summer Concerts
between Danube and Altmühl", jazz concerts, press presentations and
conferences. The "After Work Jazz Lounge" held every Thursday from
6.30 p.m. in the "Bar & Lounge" in the Mövenpick building has been
Communication and service at the Audi Forum
The glass building "Market and Customer", which was officially
opened in September 1999, opposite the museum houses offices for more
than 600 Audi Marketing, Sales and Public Relations employees as well
as service facilities for Audi customers and visitors, for example
the Audi Bank direct, the insurance service VWV, a travel agent, the
employee vehicle centre and Audi personnel service.
The Audi Forum Ingolstadt, which stands on a site measuring around
77,000 square metres, consists of architecturally independent
buildings each featuring typical design elements in keeping with
their function. Audi invested a total of around DM 170 million in
expanding and structuring the site. The Audi Forum Ingolstadt
includes the following elements:
* The round building of the museum mobile, over 22 metres high
* The Customer Center in typical Audi hangar architecture for
customers collecting their new vehicle in person, with redesigned
* The two buildings are linked by the Central Audi Reception and
the Mövenpick restaurants.
* The triangular "Market and Customer" office and service
* At the centre of the forum are the Piazza, a large square for
events and activities, and the Piazzetta, a small park with trees and
shrubs, water features and lawns.
Audi is an international developer and manufacturer of
high-quality cars. In 2000 the company sold more than 650,000 Audi
models. The sales revenues of the Audi Group totalled DM 39 billion.
The Audi Group currently has more than 50,000 employees.
Note to editorial staff:
* A photo of the Audi Forum Ingolstadt is available through "obs"
* Text and further photos can be called up at
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ots Originaltext: AUDI AG
Tel: +49 841 89-3 61 89
Fax: +49 841 89-3 63 70
Communication: Corporate and Finance
Joachim Cordshagen, Tel: ++49 (0)841 89 36340
Dr. Ute Röding, Tel: ++49 (0)841 89 36384
Original-Content von: Audi AG, übermittelt durch news aktuell