Plan for a European PR Council on the German Model
Berlin, 10. October 2007 (ots)
In it's September 13 Annual General Meeting in Paris, CERP (Confederation of European Public Relations Associations), on a proposal submitted by Ferpi (the Italian association), approved to form a working group to explore the feasibility of the creation of a European Council of Public Relations along the German experience, and to actively promote similar national organizations amongst its seventeen national members.
This information was given by Toni Muzi Falconi, principal advisor to the current Chair of the Global Alliance for Public Relations and Communication Management which represents 62 associations from as many countries, and of which Cerp is a second tier member, in the context of his address to participants. Muzi Falconi, a senior professional operating in Italy, also teaches public relations at Lumsa University in the Vatican and Global Relations and Intercultural Communication at New York University.
In his address he focussed on the challenge of socially responsible public relations in a global environment populated by an estimated 3 million professionals, only 10% of which belong to a professional organization.
He praised the German experience in three specific points, which are unique: a) its interdisciplinary nature; b) its policy to deal with general interest professional behaviours regardless of whether protagonists are individuals, organizations; members or not members; c) the Council's policy to publicize its activities.
As public relations worldwide increases its pervasiveness, presence and role in all forms of public, social and private organizations, professional associations are called upon to ensure responsible practices beyond territorial boundaries and specific practices; to engage in open dialogue with hard and soft regulators to foster juridical recognition and harmonized rules of practices impacting on the public interest; and to ensure that educators and professionals integrate their respective competencies to ensure that the increasing number of student graduates access public relations activities with a very clear view of responsible practice.
Pressekontakt:
Contact: Mr. Toni Muzi Falconi, Methodos, Via san vittore 39, Milano
20123, Italien, e-mail: tonimuzi@tin.it
Original-Content von: DPRG e.V., übermittelt durch news aktuell