ots Ad hoc-Service: BRAINPOOL TV AG <DE0005188908> BRAINPOOL plans a journey into space
Cologne (ots Ad hoc-Service) -
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BRAINPOOL plans a journey into space
- Global event and TV concept determines the participants for a flight to the International Space Station ISS
- Worldwide marketing exclusively through BRAINPOOL
BRAINPOOL AG has signed an exclusive contract with Astrium GmbH via 100%-owned subsidiary space tv AG to provide a total of seven flights to the International Space Station ISS. Astrium is a subsidiary of EADS. A further key point in the agreement is the worldwide exclusive marketing of the rights to this project through space tv. BRAINPOOL will determine the candidates for these flights into space, which will take place from 2002 to 2008, through a global and multimedia entertainment and TV show concept. BRAINPOOL is thus the first company to bring outer space into a comprehensive and worldwide entertainment concept for the entertainment industry. The exclusive space flights and the selection of the candidates will be used as a global entertainment concept under the logo of "Space Commander", something that has only been done up to now for internationally-marketed top sporting events such as Formula 1. BRAINPOOL plans an entire network of additional activities and marketing projects.
BRAINPOOL has conceived a pan-European competition to select candidates for the first of the seven flights via TV, the Internet and special events. For the first time ever, the winner of a comprehensive series of events can travel into space, and for the first time ever, millions of TV viewers across Europe can watch live as the candidates qualify for selection and finally fly into space.
BRAINPOOL is planning around 100 prime time TV broadcasts for Germany alone. The concept is to be multiplied simultaneously in the UK, France, Spain and Italy. The start of the project will be in September 2001. Covering this space adventure with comprehensive TV projects is the most important part of the worldwide transport of what is perhaps the last great dream of mankind and the TV rights are the most important basis of the marketing.
space tv AG, a 100%-owned subsidiary of BRAINPOOL, was set up for targeted assessment of the "Space Commander" project; Astrium is the cooperation partner, acting for the international space consortium.
The next steps have been planned for North America/USA, South America and Asia. Thus the marketing model will be duplicated with new flights into space in the individual continents.
BRAINPOOL and Astrium will give further details at a press conference to be held on 12th December 2000 in Bremen.
Contact:
Ute Krippendorf, BRAINPOOL AG, Tel: +49 (0)221-5722- 660;
Fax: -661; Mail: investor@brainpool.de
The board of directors Cologne,
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Original-Content von: BRAINPOOL TV GmbH, übermittelt durch news aktuell