London (ots-PRNewswire) - PR Newswire today announced its
acquisition of Cyperus, the leading French corporate communications
services company for the technology industry, thereby establishing an
important strategic presence in France and Spain for PR Newswire and
particularly its European division.
Vicky Unwin, managing director of PR Newswire Europe said, "The
acquisition of Cyperus is a vital step in PR Newswire's campaign to
establish itself as the leading commercial news distribution service
throughout Europe through textual news releases and multimedia
content. It provides us with a valuable foothold in the strategically
important markets of France and Spain with a strong management team
with expert local knowledge of their markets and their clients."
Cyperus offers a suite of professional online investor relations
and communications services including webcasts, presentations and a
full-text news release delivery as well as a number of other
marketing and human resources solutions. Current customers include
France Telecom, Lucent, Alcatel and IBM.
PR Newswire will now provide Cyperus clients with its own
extensive global news targeting, distribution and monitoring
services, and image delivery.
Cyperus Chief Executive Officer Jean-Louis Amblard said, "Cyperus'
customers will benefit from PR Newswire's global presence, targeted
services and its extensive distribution network, which already
delivers approximately 1,000 news releases a day on behalf of 40,000
companies worldwide. We will bring European clients our expertise in
reaching audiences in France and Spain and in multimedia, especially
in streaming media for trade shows."
Amblard remains CEO of Cyperus, a PR Newswire company, under
Please visit http://www.cyperus.fr/prnewswire
for a full online
interview on the acquisition with Charles H. Morin, PR Newswire's
chief executive officer, and Vicky Unwin, managing director of PR
Established in 1996, Cyperus was the first media web site in
France to specialize in the distribution of corporate press release
and live coverage of events related to high-tech. In July 1999, Apax
Partners & Co, one of the world leaders in capital investment, took a
27.7% interest in Cyperus with the intention of making Cyperus the
leader across Europe in media communications over the Internet.
Cyperus sends news releases to 700 journalists at trade and financial
publications, daily newspapers, radio and television stations as well
as to major Internet portals and 3,000 executives and consultants in
the technology sector.
ABOUT PR NEWSWIRE
PR Newswire, http://www.prnewswire.com
, provides comprehensive
communications services ranging from information distribution and
market intelligence to the creation of online and broadcast
multimedia content and investor relations web sites. Its
world-leading dedicated newswire, Internet, satellite and fax network
is capable of pinpoint or mass distribution, satisfying the growing
global demand for the immediate delivery of news releases, video,
audio and photos to the media, financial community and consumers.
As the leading provider of communications support services for
public relations and investor relations professionals in the UK and
Europe, PR Newswire Europe has an extensive portfolio of related
services which include MediaManager, Europe's leading media
intelligence and contact management system, eWatch, the pioneering
web monitoring service and ProfNet which provides specialist media
with information on request. It specialises in high-speed information
distribution to the media and financial markets in 135 countries in
ots Original Text Service: PRNewswire Europe
PR Newswire Europe,
Tel: +44 20 7454 5300,
Mobile: 07788 452 333
Chief Executive Officer,
Tel: +33 1 4028 2525
Original-Content von: PRNewswire Europe, übermittelt durch news aktuell