ots Ad hoc-Service: PRO DV Software AG <DE0006967805> PRO DV purchases 50% share in subsidiary of Borussia Dortmund
Dortmund (ots Ad hoc-Service) -
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Multimedia agency to boost PRO DV’s e-commerce strategy
The German IT specialist PRO DV Software AG (SCN 696 780) has purchased a 50% share in Absolute Sports GmbH, a multimedia agency. Absolute Sports used to be a wholly-owned subsidiary of Borussia Dortmund GmbH & Co. KGaA, the first German soccer team to be listed on the Frankfurt Stock Exchange. The agency specializes in developing and implementing marketing strategies and multimedia solutions for top-class sports and sportsmen from the fields of soccer, athletics and ice hockey. Plans are to turn Absolute Sports into a leading Internet portal for sports and leisure time activities with the help of financially strong industrial sponsors. Furthermore, a comprehensive Internet portal for major league soccer is to be created until the start of the 2001/2002 season.
The project know-how and the innovative spirit of its new technology partner PRO DV will complement Borussia Dortmund’s excellent connections and its substantial industry-related experience. PRO DV plans to accomplish the break- even in the year 2002.
With this purchase, PRO DV Software AG further extends its business activities according to its e-commerce strategy, which capitalizes on the companies core competencies.
Do not hesitate to contact us, if you have any questions: Klaus Bullmann (Chairman of the Board of Management) Christian Niederhagemann (Investor Relations Manager) Phone: +49 231 9792 341, Fax: +49 231 9792 200 Email: ir@prodv.de, Web: www.prodv.de
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Original-Content von: PRO DV Software AG, übermittelt durch news aktuell