Berlin (ots/PRNewswire) - A new global survey of marketing and product management leaders, Hyperscaling Insights Impact reveals that a staggering 40% of key decisions are taken without reference to consumer insights. This oversight, driven by cumbersome information access, is costing businesses millions in lost ...
Technische Universität München
TECHNICAL UNIVERSITY OF MUNICH NEWS RELEASE First empirical study on impact of targeted advertising ban Spectrum of apps shrinks after ban on personalized ads • Data collection in free apps to be regulated• Ban at Google Play Store led to significantly fewer apps for children • Researchers recommend increasing users' willingness to pay for apps A ban on using apps to collect data in order to personalize advertising ...
Hamburg (ots) - The German advertising market could have succeeded in returning to its pre-Covid-19 level as early as in 2022, and then pushed on to new heights in 2023. However, as is generally well known, external factors like the Ukraine conflict and persisting supply bottlenecks have prevented this development. ...
dpa Deutsche Presse-Agentur GmbH
Seattle, WA (ots) - --News Direct-- DataWeave, a provider of AI-powered Brand Analytics solutions, today announced its status as a vetted partner in the Amazon Advertising Partner Network with the goal of supporting brands to optimize their digital advertising campaigns with actionable data insights. The Amazon Advertising Partner Network, and new Partner Directory, ...
Technische Universität München
TECHNICAL UNIVERSITY OF MUNICHCorporate Communications Center phone: +49 89 289 22798 - email: presse@tum.de - web: www.tum.de NEWS RELEASE Vaccination campaign messages often prove ineffective Study in eight countries demonstrates barriers for communications on Covid-19 Conventional vaccination campaign messages often miss their targets. A study in eight European countries shows that information on the benefits of ...
LONDON, UK (ots) - --News Direct-- SmartFrame Technologies, the first-to-market image-streaming technology provider, today announced the world’s first test of end-to-end image authentication and protection in collaboration with the Adobe-led Content Authenticity Initiative (CAI). It’s estimated that over 2.5 ...
Poland (ots) - --News Direct-- Channel Factory, the global brand suitability and ad performance platform for YouTube has expanded their team in Poland and appointed a new Sales Director as part of their commitment to growth in the European market. Szymon Szmigiel joins as Sales Director to develop, manage, and grow the company’s agency and brand relationships within ...
PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft
New York (ots/PRNewswire) - The global entertainment & media (E&M) industry has regained its momentum, with revenues outpacing the economy as a whole. The $2+ trillion industry is on track to grow 6.5% in 2021 and 6.7% in 2022, fueled by strong demand for digital content and advertising. The renewed growth follows a ...
Hamburg (ots) - JOM Group's annual growth projection sees the advertising market in Germany in 2021 growing by between 3.5% and 6.0%. Experts from the JOM Group, an agency for hybrid marketing communication, are forecasting a distinct increase in advertising investment for 2021. The agency's annual forecast is based on two different scenarios predicting the further ...
London, United Kingdom/Zug, Switzerland (ots) - W4Free.com is a free new general entertainment service available across PC, Laptop and all mobile devices. Its content is a curated mix of short form lifestyle, crime, movies and tv series. W4Free.com is the UK launch from the same group that runs Watch4.com, leading ...
