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ots Ad hoc-Service: Dt. Entertainment AG <DE0005513907> Leading Electronic Market-Place for Events and Leisure

Berlin (ots Ad hoc-Service) -

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announcement.
Axel Springer Verlag, DEAG Entertainment and Lufthansa-subsidiary
START AMADEUS plan the establishment of a joint venture for events
and travel on basis of START Ticket GmbH /e Berlin, 3rd July 2000
The Axel Springer Verlag AG, Berlin, the DEAG Deutsche
Entertainment AG, Berlin, and the Lufthansa-subsidiary START AMADEUS
GmbH, Bad Homburg, plan to set up a joint venture to establish an
electronic marketplace for events, travel and other leisure services.
This will be announced by the three companies today at a press
conference in Berlin. Subject to official approval by the cartel
authorities, the three companies will hold equal shares in the new
joint company, which will be converted to a stock company and floated
on the stock market. While maintaining the existing locations, the
future headquarters of the stock company will be in Berlin.
The three partners can combine their strengths in the joint
venture to provide an all-round service in the leisure and recreation
sector. "What can I do at the week-end, how do I get to an event,
where do I get the ticket, and where can I stay overnight?" - the
electronic marketplace can provide all the answers, as well as
offering detailed reports and information in the media, together with
attractive offers and uncomplicated booking procedures, whether for
entrance tickets or tourist services such as overnight accommodation.
In order to ensure this, event promoters and providers of tourist
services will be united under a standard user interface, with online
booking available for marketing partners and end-customers. The joint
venture will be able to profit directly in its development from two
current trends: the rapid increase in events and short-stay trips,
and the growing importance of e-commerce. The three major players in
their respective fields form a unique combination in their core
activities of Systems, Media and Content.
START Ticket GmbH will bring into the operation its entire
organisation and its business models Event and Columbus (tourism) as
well as all software rights and customer contacts. The systems of
START Ticket are already online today in more than 16 400 travel
agencies and box offices, linking to more than 38 000 PCs.
The Axel Springer Verlag AG publishing company will make available
its various print products and online services with information about
the entire spectrum of events and leisure and recreational
activities.
DEAG is the leading provider of live entertainment, with six
Stella musicals, three variety theatres, 16 event venues and
top-of-the-range concerts and tours, attracting total audiences of
some seven million people every year. The DEAG will in future market
its ticket volume through the joint venture.
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