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ots Ad hoc-Service: Dt. Entertainment AG <DE0005513907>DEAG extends Board of Management to include Entertainment Media & Commerce Division

Berlin (ots Ad hoc-Service) -

The sender is solely responsible for the contents of this
announcement.
DEAG extends Board of Management to
include Entertainment Media & Commerce Division
DEAG (Deutsche Entertainment AG) is extending its Board of
Management to include a member of the division for Media & Commerce.
In this division, DEAG brings together all activities relating to the
additional multimedia application of company contents, such as the
concert, variety and musical events: TV production, ticketing and
e-commerce, sponsoring and event marketing, as well as merchandising
extend the value chain of the core products of DEAG.
The Entertainment Media & Commerce Division has already been
established since the end of November 1999, and in view of its
enormous growth potential over the coming years it will in future be
fully represented on the Board of Management by Dr. Martin Fabel
(33), who has been appointed to the Board beginning 1st July. He has
considerable experience as a consultant for one of the leading
international management consultancy companies. Since joining DEAG at
the time of its IPO in September 1998 Dr. Fabel has been responsible
for Strategic Business Development and Communications and has been
decisively involved in the progress of the development of the
division Media & Commerce.
In addition to starting up the merchandising joint venture
together with the Sunburst AG, and the development of marketing and
sponsoring operations, previous activities in this field have
concentrated on the creation of the foundations for a company-wide
Internet strategy for DEAG. Numerous pilot projects with start-ups,
media companies, and consumer brands companies have shown how
attractive the DEAG-contents are.
A key to successful e- and m-commerce operations is a modern
ticketing set-up. Because the cooperation agreements with CTS Eventim
AG have been inoperative, DEAG is now planning to develop its own
business activities in this area together with strong business
partners. The Board of Management assumes that an announcement of
these activities can be made shortly.
This Ad hoc announcement and other information can be accessed in
the DEAG News Archive under www.deag.de/ir or you can call Tel.: +49
(0) 30 810750
End 
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