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Laurent Burdin moves to SinnerSchrader

Hamburg (euro adhoc) -

  ots.CorporateNews transmitted by euro adhoc. The issuer is responsible for
  the content of this announcement.
professional career
Laurent Burdin, most recently Managing
Director of Consulting at Springer & Jacoby in Hamburg, will take 
over the same position at SinnerSchrader as of 2 May 2007. After 12 
years with Euro RSCG and S&J, the 43-year-old Frenchman is now 
setting his sights on the Internet. "For a marketing man such as 
myself, an interactive agency is definitely the most exciting place 
to be right now."
"Marketing is undergoing a fundamental change. The Internet is 
becoming the key marketing medium for many industries and brands," 
explained SinnerSchrader CEO Matthias Schrader, discussing the 
appointment of the internationally recognised marketing expert.
Burdin himself has long been convinced that the future of marketing 
will be interactive and digital. "The Web is the number one media 
channel for experiencing and purchasing brands, products, information
and entertainment. This is what consumers have decided, and this has 
been my choice as well," he said of his shift of focus, a pioneering 
step in the industry.
Laurent Burdin has a business administration degree (EAP 
Paris-Oxford-Berlin) and was most recently Managing Director of 
Springer & Jacoby in Hamburg. Prior to this, he established and 
managed Springer & Jacoby France, among other things. Before joining 
S&J, he was Managing Director of Euro RSCG in Düsseldorf.
Parallel to the appointment of Burdin, SinnerSchrader is reorganising
its business units. The previously independent Technology and 
Creative units are being consolidated under the SinnerSchrader agency
brand. The position of Managing Director at Technology will be taken 
over by Holger Blank, who was formerly Managing Director of 
SinnerSchrader Neue Informatik. Matthias Schrader will remain 
Management Spokesman, while Thomas Dyckhoff will continue to hold the
position of CFO.
About SinnerSchrader SinnerSchrader has been a pioneer of innovative 
e-business since 1996. It is currently one of Germany’s biggest 
e-business service providers. The company has 157 employees at its 
offices in Hamburg and Frankfurt, and has been listed since 1999.
Contact:
SinnerSchrader Aktiengesellschaft
Press and public relations:
Martin Recke
Head of Corporate Communications 
presse@sinnerschrader.de
www.sinnerschrader.de
end of announcement                               euro adhoc 26.04.2007 08:07:43

Further inquiry note:

Kirsten Schütt
Investor Relations
Telefon: +49 (40) 398855-150
E-Mail: k.schuett@sinnerschrader.de

Branche: Software
ISIN: DE0005141907
WKN: 514190
Index: CDAX, Prime All Share, Technologie All Share
Börsen: Frankfurter Wertpapierbörse / regulated dealing/prime
standard
Börse Berlin-Bremen / free trade
Hamburger Wertpapierbörse / free trade
Baden-Württembergische Wertpapierbörse / free trade
Börse Düsseldorf / free trade
Bayerische Börse / free trade

Original content of: SinnerSchrader AG, transmitted by news aktuell

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