One Million DocCheckers
Europe's largest healthcare community reaches seven figures
The DocCheck Community reached the magic number of one million users in April, putting it in a clear pole position among European healthcare communities.
DocCheck has been providing GPs, consultants, students, pharmacists, nurses, pharmacy technicians and paramedics with healthcare-related news and services for more than 15 years. Launched in 1996 with a handful of users, over the years it has developed into Europe's most popular online platform for medical professionals. According to IVW, the website doccheck.com achieved over 5,140,000 visits and 12,312,000 page impressions in March 2014 - significantly more than any other site for medical professionals. This represented an 8.2% increase in traffic compared with the previous year.
Coinciding with the new record number of users, the revamped 'DocCheck InSite' service is being launched in May. This Facebook- like service enables companies to join the DocCheck community free of charge so that they can network with doctors and pharmacists.
DocCheck - the social medwork
Networking for improved healthcare: by making it easier to access medical knowledge and directly exchange expertise within the community, DocCheck helps healthcare providers to deepen their expertise and improve their daily work.
The 'medworking' site already has over one million registered users, making it the largest community of medical professionals in Europe. Almost half of doctors and pharmacists in Germany are DocCheck users.
Key business models for DocCheck include social media marketing, direct marketing, market research and co-creation. An increasing number of pharmaceutical and medical technology companies use it as a means of addressing target groups without wasted coverage.
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Original content of: DocCheck Research, transmitted by news aktuell