PRESSEPORTAL Presseportal Logo
All Stories
Subscribe to news aktuell GmbH

07.09.2018 – 09:06

news aktuell GmbH

Customer Darlings 2018: Most popular brands on social websites

Customer Darlings 2018: Most popular brands on social websites
  • Photo Info
  • Download

Hamburg (ots)

These brands score highly with consumers when it comes to service, quality and pricing: Vodafone is the most popular mobile communications provider on social websites, Aldi has taken first place among food retailers, and Deutsche Post is the winner in packaging and logistics. The dpa subsidiary news aktuell and Faktenkontor evaluated more than 53 million social media contributions on 3,000 brands for the survey "Customer Darlings" to find the most popular brands in 20 different industries.

Responses in the categories pricing, service, quality and appearance were evaluated. The analysis incorporated both the frequency and the tone of the nominations. The evaluation of the responses from the consumers is based on data from the Ubermetrics web monitoring tool, which monitors 350 million German-language online sources. The analysis itself was done with the aid of AI via Valuescope. This is the fourth time that news aktuell and Faktenkontor have investigated the most popular brands on social websites. Some 53 million customer responses on 3,000 brands were evaluated for the current study over the period June 2017 to May 2018.

Germany's Customer Darlings in 20 industries:
Car manufacturers: Aston Martin 
Baby and toddler clothing: 
Dietary products: formoline 
Holiday parks: Landal GreenParks 
Hotels: Steigenberger 
Personal hygiene and body care: Biorepair 
Kitchen furniture: Schmidt 
Food retailers: Aldi 
Food: Zentis 
Customized clothing: tailorjack 
Mattress dealers: Dänisches Bettenlager 
Mobile communication: Vodafone 
Fashion and lifestyle: Ulla Popken 
Packaging and logistics: Deutsche Post 
PC and browser games: Electronic Arts 
Pizza delivery services: Smiley's 
Social Media: YouTube 
Soft drinks: hohes C 
Internet: Google 
Tool manufacturer: Hilti

About news aktuell

As wholly owned subsidiary of dpa, news aktuell provides business and organizations with effective access to media and consumers. Via the smart tools ots and zimpel, PR content accesses all media formats, including classical print, high click-rate online portals and social networks. In addition, news aktuell publishes all its customers' PR content on, one of the PR portals with the greatest reach in Germany. By this means, all the relevant multipliers are reached globally, from editors, via digital influencers right up to specialist bloggers and interested consumers. news aktuell has been on the market since 1989. The company, with a staff complement of more than 135, has its headquarters in Hamburg. Other offices are in Berlin, Dusseldorf, Frankfurt und Munich.


news aktuell GmbH
Janina von Jhering
Deputy head of corporate communications
Phone: +49 40/4113 - 32598

Faktenkontor GmbH
Jörg Forthmann
Chief executive
Tel: 040-253185-111

Original content of: news aktuell GmbH, transmitted by news aktuell