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New European Hyundai Motor Headquarters in Rüsselsheim

Rüsselsheim, Germany (ots)

Under the motto "Stepping Forward"
Hyundai Motor opened its new European headquarters at their site in
Rüsselsheim, Germany, one day prior to the opening of the IAA
  • Investment of 50 Million Euro
  • Expanded R&D and Design facilities
  • Expanding position as 3rd largest European import brand
The unique architecture of the Hyundai Motors European
Headquarters, situated in Rüsselsheim, brings the Sales and
Marketing, R&D and Design departments together under one roof.
Built at a cost of over 50 million Euro, the 25,000 square metres
of workspace are housed in a state-of-the-art building which reflects
both the commitment of the company to Europe and the uniquely Korean
nature of Hyundai. A four-story circular building houses the Sales
and Marketing division, the two story, rectangular R&D section
adjoins it and in turn leads into the Design section. The whole
building is designed to convey the Hyundai theme of "Hyundai Motor
Europe where Precision meets Passion."
Bringing these vital functions together is a move designed to
maximise the potential of the European market by offering the best
service to importers, dealers and clients, while providing a flexible
infrastructure to ensure the products and quality meet European
demands.
Each division has an important role to play in bringing Hyundai
nearer to its aim of becoming one of the global top five
international car makers within the next decade. Combining them into
one facility is a major step towards each of them fulfilling this
role while working in harmony.
Marketing & Sales Center
As Hyundai invests more into the international brand, the
Marketing Center will become a natural focal point for maximising the
effect of corporate sponsorship such as the UEFA 2004 and FIFA
Worldcup 2006.
In the medium term, both by brand building activities and by
active involvement in the development of new, European oriented
models, the Marketing & Sales Center intends to substantially raise
penetration with a target of some 300,000 vehicles this year, or
approximately 1.9 percent market share.
The Hyundia Kia European R&D Center
The purpose of the R&D Center is to ensure that every Hyundai
model is fitted to the exacting demands of the European customer,
such as i.e. the Hyundai Getz or the latest project, the Hyundai CCS
convertible study being unveiled at the motor show in Frankfurt. The
facility is equipped both to evaluate new or existing power trains,
and also to actively engage in their development. Like the other
departments, remaining constantly in communication with the head
office in Namyang, Korea and with other facilities in Japan and the
USA.
The Hyundai Kia European Design Center
The objectives of the Design Center can best be expressed by
"Creating the best design value for the European Market." This
includes taking European design tendencies and needs, adding European
human resources and feeding them into the infrastructure of design
studios throughout the Hyundai Motor Group.
ots Original Text Service: Hyundai Motor Europe GmbH 
Internet: http://www.presseportal.de

Contact:

Hyundai Motor at the IAA Press Conference at 02:00pm on September 9,
2003 Hall 4.0 Booth 4.14

or

Ralf C. Kaiser European Communications

Hyundai Motor Europe GmbH
Marie-Curie-Strasse 2
D-65428 Rüsselsheim
Germany

T : +49 6142 7899 361
F : +49 6142 7899 300
rckaiser@hyundai-europe.com

Original content of: Hyundai Motor Deutschland GmbH, transmitted by news aktuell