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Audi and Real Madrid together in China

Beijing/Ingolstadt (ots)

* Two premium brands promote their partnership in Beijing
   * Real Madrid stars driven around Beijing in Audi cars
During last weekend, Audi and Real Madrid presented their new
premium partnership on the Asian market. Audi, which recently
announced that it is the "royal" club's exclusive automobile sponsor
for the next three seasons, hosted the Spanish League Champions at
its newly-opened Audi Forum in Beijing. The Forum is Audi's ninth
representative location worldwide and the first in Asia.
Real Madrid stars such as Figo and Raúl were present at the event
in the Audi Forum and signed autographs for 100 specially invited
Chinese guests. The players and team management arrived at the Audi
Forum in a fleet of Audi cars.
At the event, Erich Schmitt, Member of the Board of Management of
AUDI AG with responsibility for the Chinese market, and Real Madrid
CF's President Florentino Pérez, joined forces in saying:
"Two premium sporting brands have searched for and found each other."
Real Madrid is the world's best-known football club and is very
popular in Asia. The club, which has been Spanish League Champions 29
times and has won the Champions League nine times, is the ideal
partner for Audi, which is the leading premium car brand in China.
Audi has enjoyed success on the Chinese market since 1988. In the
first six months of 2003, the company with the four-ring badge sold
more than 29,000 cars in China (84 percent more than in the
first half of 2002). And the Ingolstadt-based car manufacturer has
recently launched a series of new products.
Production of the Audi A4 for the Chinese market started in
Changchun in April this year, making it the second Audi model to be
produced in China, alongside the Changchun-built Audi A6. The new
Audi A8 for the Chinese market was presented during the opening
ceremony of the Audi Forum Beijing in July. Other Audi models,
including the Audi TT, allroad quattro and A4 Cabriolet, are imported
into China.
For Audi, China is the largest market in the Asia-Pacific region
and also offers the largest growth potential worldwide. Last year,
Audi sold a total of 36,500 cars in China. This year's sales target
is to exceed the 50,000-unit mark by a considerable margin, with 70
percent of the cars to be sold to private customers. Sales are via an
exclusive network of dealers, currently numbering 63 in 44 cities.
Photographs can be obtained via obs (dpa) or at
www.audi-press.com, User name: aupr0331 Password: wq6g48 (valid until
03.08.03)
Communication: Audi Sites 
Joachim Cordshagen, Telephone + 49 (0) 841-89 36340 
Joachim.cordshagen@audi.de
Lifestyle and Sport Communication
Larissa Braun, Telephone + 49 (0) 841-89 36066, + 49 (0) 172-6444872 
larissa.braun@audi.de

Original content of: Audi AG, transmitted by news aktuell

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