VW Configurator: Vehicle accessories integrated
One document
PRESS RELEASE
Vehicle accessories integrated into VW Configurator
Innovation partner novomind ensures data implementation and provides central product information management system
Hamburg/Germany, 30 June 2026 – Suitable accessories for Volkswagen vehicles can now be selected online via the VW Configurator. Finding your perfect car has never been easier. Volkswagen Zubehör GmbH relies on the expertise, systems, and services of the Hamburg-based software company novomind AG for the implementation and central management of product data.
Its more than 8,000 vehicle accessories – from tow bars and roof boxes to complete wheels, alloy wheels, trim strips and more – are tailored for the manufacturer’s various passenger car and commercial vehicle models. As a wholly-owned subsidiary of Volkswagen AG, Volkswagen Zubehör GmbH, headquartered in Dreieich near Frankfurt am Main, is responsible for the development and worldwide marketing of Volkswagen accessories.
The VW Configurator (www.volkswagen.de/de/konfigurator.html) allows you to customise your ideal car online. Since the beginning of 2026, the integration of centrally managed accessory data into the VW Configurator has expanded the vehicle-specific product options for passenger cars and commercial vehicles of the Volkswagen brand in Germany, Ireland and South Africa. A roll-out in further European countries is being planned.
As a long-term innovation partner, novomind provides the central product information management (PIM) system for the Volkswagen Group. Serving as a data distribution hub, novomind iPIM ensures the processing and automated delivery of consistent high-quality product and marketing data across all channels. The system’s high degree of automation facilitates the fast, efficient and seamless import of accessory product data. It also supports central data management and delivery in the VW Configurator.
novomind is part of a select group of Volkswagen partners working as an agile project team on digitalisation initiatives for all brands of the international automotive group. As an experienced provider of AI-based software solutions for digital commerce and omni-channel customer service from a single source, novomind supported the Volkswagen and Audi brands in presenting their new online accessories catalogues in the most user-friendly form as part of a headless commerce concept in 2024.
novomind obtained TISAX certification (Trusted Information Security Assessment Exchange) in early 2020. This information security standard defined by the automotive industry is a precondition for cooperation with the majority of manufacturers and suppliers in the German automotive industry today.
Statement from novomind:
“We are delighted to contribute to the high quality of accessories data in the VW Configurator. Our systems are designed for the efficient import, central management and automatic delivery of product data. This ensures consistent accessories data across all channels and opens up new possibilities when buying your ideal car online,” says Stan Carstensen, CCO of novomind.
Statement from Volkswagen Zubehör GmbH:
“Demand for matching original accessories increases with every new Volkswagen model. In Germany and two other markets, our vehicle accessories have now been fully integrated into the customer journey – from online vehicle configuration to ordering through your local Volkswagen dealer. For the first time, this also applies to commercial vehicles of the Volkswagen brand. We are thus offering a consistent, seamless customer experience – both online and at the dealership. This important milestone is a strong result of our cross-divisional collaboration with our innovation partner,” says David Pinder, Head of Product Management and Marketing at Volkswagen Zubehör GmbH.
About Volkswagen Zubehör GmbH
Volkswagen Zubehör GmbH, a wholly owned subsidiary of Volkswagen AG, develops and markets vehicle accessories for the Volkswagen Passenger Cars and Volkswagen Commercial Vehicles brands worldwide. In addition, the company manages a diverse portfolio of lifestyle and promotional products, licensed merchandise, and e-games, extending the Volkswagen brand experience beyond the vehicle itself.
With around 250 employees across two locations, Volkswagen Zubehör GmbH combines brand expertise, innovation, and customer focus. Headquartered in Dreieich near Frankfurt am Main, Germany, the company serves as the global accessories organization within the Volkswagen Group.
About novomind
novomind AG develops tailored, AI-powered software solutions for digital commerce and customer service across the world. The highest level of dedication, maximum customer focus and close collaboration across all levels are at the heart of product development and implementation. As an owner-managed company, novomind is one of the market-leading providers of software and services from a single source – made and based in Germany. The novomind portfolio comprises standardised software products for flexible use such as novomind iSHOP, novomind iPIM, novomind iMARKET, novomind iAGENT and the novomind AI Platform.
Since 2000, corporations, medium-sized companies and public institutions have placed their trust in novomind’s intelligent solutions. A team of more than 500 people at the novomind Group serves around 250 clients, including C&A, Cornelsen, CTS Eventim, EnBW, FALKE, Hanse Merkur, hagebau, Hawesko, OTTO, Thalia and Volkswagen AG. In addition to novomind AG, headquartered in Hamburg, the novomind Group includes its subsidiaries novomind MEA, novomind APAC, novomind Egypt, novomind messaging and piazza blu². www.novomind.com
More novomind press releases:
https://www.novomind.com/en/press/
Pressekontakte: Christof Kaplanek / Bettina Göttsche HOSCHKE & CONSORTEN Public Relations GmbH Alter Wall 34-36 20457 Hamburg Tel. +49 40 36 90 50-0 / +49 (0) 151 101 70 565 E-Mail: c.kaplanek@hoschke.de / b.goettsche@hoschke.de