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BASF Podcast: The Chemical Reporter - What is the chemistry behind a permanent wave hairstyle?

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Ludwigshafen (ots)

The key to understanding lies in the
molecular structure of hair. A single hair is made up of a bundle of 
fibers. The individual fibers are in turn made up of even smaller 
threadlike components known as fibrils. And in their turn, fibrils 
are made up of chains of protein molecules - mostly the tough 
structural protein keratin - that are twisted together and attached 
to one another with chemical bridges made of sulfur or hydrogen 
atoms. If you want to change it, then you first have to dissolve the 
bonds. In entertaining episodes our Chemical Reporter answers 
questions of our Podcast listeners on Chemistry in our everyday life.
Direct listening at:
http://www.basf.com/podcast/perm
Direct subscription via RSS-Feed or iTunes (search for "basf"):
http://corporate.basf.com/en/podcast/reporter.xml
Podcast The Chemical Reporter, English edition:
http://www.basf.com/podcast
More podcasts:
Podcast Chemistry of Innovations: http://www.basf.com/podcast
This podcast is the audible innovation magazine of BASF. Discover 
every month how Chemistry can help to shape our future. The actual 
episode is on "Chemistry makes solar energy more economical".
RSS-subscription: http://corporate.basf.com/en/podcast/innovation.xml
Direct subscription of BASF Podcasts via RSS-Feed
http://corporate.basf.com/en/podcast/reporter.xml
http://corporate.basf.com/en/podcast/innovation.xml
Direct iTunes subscription when iTunes is installed (or search for 
"basf"):
http://phobos.apple.com/WebObjects/MZSearch.woa/wa/search?submit=seeA
llLockups&entity=podcast&term=BASF&media=podcast
The use of the audio material is royalty-free. We appreciate 
information on the use to  podcast@basf.com.
BASF is the world's leading chemical company: The Chemical 
Company. Its portfolio ranges from chemicals, plastics and 
performance products to agricultural products, fine chemicals as well
as oil and gas. As a reliable partner BASF helps its customers in 
virtually all industries to be more successful. With its high-value 
products and intelligent solutions, BASF plays an important role in 
finding answers to global challenges such as climate protection, 
energy efficiency, nutrition and mobility. BASF posted sales of more 
than EUR62 billion in 2008 and had approximately 97,000 employees as 
of the end of the year. BASF shares are traded on the stock exchanges
in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information
on BASF is available on the Internet at www.basf.com.
Editorial contact:
For the UK:
BASF plc
Chris Wilson
Corporate Communications
Phone: +44-161-488-5616
Fax: +44-161-488-4133
E-Mail:  chris.wilson@basf.com
For the US: 
BASF Corporation
Betsy Arnone
Corporate Communications
Phone: +1 973 245-7865 
Fax: +1 973 245-6714
E-Mail:  betsy.arnone@basf.com
For Germany/Europe:
BASF SE
Rainer Mueller-Mueffelmann
Environmental Policy & Innovations
Phone: +49 621 60-41040
Fax: +49 621 60-20548
E-Mail:  podcast@basf.com

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