04.03.2004 – 11:11
SAS at CeBIT 2004: Leading business intelligence provider presents numerous new solutions in Hall 4, Booth D58
SAS, the leading business intelligence provider, will present its latest business intelligence (BI) solutions at CeBIT in Hall 4, Booth D58. Particular focuses of attention will be the aspects of regulatory management (implementation, administration and monitoring of legal guidelines), customer relationship management and IT portfolio management. Another highlight of the SAS CeBIT stand will be SAS 9. The new version of the SAS system sets new standards in managing BI environments - especially with regard to operability, manageability, integrability and scalability. SAS will be presenting visitors to its CeBIT booth with its all-embracing BI portfolio, which meets both analytical and operative BI requirements and represents the trade fair's most comprehensive overview of the latest offerings in the BI market for all industry sectors.
SAS's presence at CeBIT 2004 will be considerably larger than the previous year. The world's fifth-largest independent software house - and the largest in private hands - is consciously treading a different path from some other industry giants. The background to this is the company's past experience at CeBIT. The trade fair is not only an international meeting point for the BI industry and its customers, it has also proved an important business factor for SAS, through which the company initiates a significant portion of its German and European business endeavors.
In the area of regulatory management, the center of attraction at the SAS CeBIT booth will be solutions that not only ensure that companies are able to react to legal requirements but that also give them the edge over the competition and enable them to actively control their dealings. The SAS regulatory management portfolio includes solutions for controlling and monitoring Basle II, Sarbanes-Oxley and KonTraG provisions, guidelines governing liability and cash flows to uncover money laundering.
SAS 9, the SAS BI platform, supports companies with new functions facilitating the establishment of data warehouses and management of complex BI landscapes. It includes the option of a central metadata repository and company-wide maintenance via a management console as well as clear role concepts and web-based query and reporting tools for all user groups. SAS 9 supports all relevant industry standards and is ideally suited for integrating both legacy applications and third-party data sources and front ends. In addition, SAS analytic capabilities can be integrated into Microsoft Office applications.
SAS will also present solutions at CeBIT that actively support IT departments in portfolio management. Thanks to the end-to-end IT cost management offered by SAS, IT managers can for example make precise evaluations of transaction costs of process-specific systems such as SAP. At the same time, SAS can also be used to gage costs for process-neutral uses such as those incurred through office and Web applications. This knowledge forms the basis for strategic IT decisions with regard to insourcing and outsourcing, for example, and thus represents the foundation for efficient IT control with SAS. The SAS booth will also be demonstrating SAS Service Level Management, SAS IT Resource Management and the SAS IT Management Solution Adapter for SAP R/3 - the SAS solution for consistent capacity planning, for ensuring system availability, for keeping to agreed response times and for further planning and management tasks in SAP R/3 systems.
Among the solutions for "customer intelligence" are SAS Marketing Optimization, SAS Marketing Automation and SAS Interaction Management. These three solutions for various tasks connected with campaign management create the link between analytic and operative CRM while covering the entire CRM cycle, from the data analysis, to planning and executing campaigns, right up to success monitoring. In addition, SAS will be presenting its entire portfolio of CRM solutions that help companies acquire and retain customers, to develop their potential and to recognize and prevent early on any signs of customer churn.
"We are delighted to have in SAS such a staunch proponent of the fair", said Dr. Eberhard Roloff, head of media and PR at Deutsche Messe AG, CeBIT's organizers. "For over 30 years, CeBIT has been the principal industry meeting place for the entire IT world, and nothing has changed in this respect. That's why I also view the importance given to the cancellation of some few companies as exaggerated. Actually, business intelligence is one the most important management topics at CeBIT, since it shows firms the way to the future. In the last few years, business intelligence has proved itself as an innovative force that has driven forward all aspects of IT and thus our trade fair enormously."
"We will continue to view CeBIT as the year's most important IT event and our most significant communications platform", said Jürgen Fritz, Director of Marketing & Strategy at SAS. "We have also done good business in Hanover for years. I can't fathom why some companies are staying away. We will intensify our use of CeBIT to strengthen our business."
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SAS is the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence. SAS solutions are used at more than 40,000 sites -- including 90 percent of the Fortune 500 -- to develop more profitable relationships with customers and suppliers; to enable better, more accurate and informed decisions; and to drive organizations forward. SAS is the only vendor that completely integrates leading data warehousing, analytics and traditional BI applications to create intelligence from massive amounts of data. For nearly three decades, SAS has been giving customers around the world The Power to Know(R).
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Original content of: SAS Institute, transmitted by news aktuell