All Stories
Subscribe to Hellmann Worldwide Logistics

Hellmann Worldwide Logistics

Hellmann and BusinessCode develop new tracking tool for sea freight: Smart Ocean

Hellmann and BusinessCode develop new tracking tool for sea freight: Smart Ocean
  • Photo Info
  • Download

Hellmann and BusinessCode develop new tracking tool for sea freight: Smart Ocean

Osnabrück / Bonn, February 05 2020. The globally operated logistics service provider Hellmann Worldwide Logistics, together with the IT company BusinessCode, has launched a new tracking tool especially for sea freight. "Smart Ocean" is a monitoring system that is used across sectors in sea freight and continuously shows in real time every station of the containers on the sea route.

"Smart Ocean" is aimed at logistics managers of companies in all industries whose supply chain depends on punctual and reliable sea transport. At the click of a mouse, the system provides an overview of the current location of the containers, independent of the forwarder, thus making it possible to compare the performance not only of the forwarders but also of the various carriers. Instead of following the route of the goods on track & trace pages of individual shipping companies, the users of "Smart Ocean" can view the collected data in a single system. This increases transparency and enables more cost-efficient supply chain management. In this way, "Smart Ocean" creates end-to-end visibility without changing the established delivery process.

"Since planning and seamless reporting within the entire supply chain are progressively expected to be available in real time, it was obvious for Hellmann to develop a user-friendly customer platform. Thanks to the increased transparency and thus optimized transport chains, the investment often pays for itself within just a few months," explains Product Manager Henning Pottharst, Hellmann Worldwide Logistics.

"Another advantage is that no additional barcodes or new IT is required at the customer's premises," explains BusinessCode Managing Director Martin Schulze. "In addition, a new feature allows even participants without access to be invited to track individual containers. With this further development, the main users in a company can provide direct transparency to their colleagues or even customers and thus relieve themselves of work".

In addition to "Smart Ocean", which is used exclusively by sea, Hellmann also offers the tracking tool "Smart Visibility", which provides information on temperature, light incidence and vibrations along the entire supply chain in addition to the current position of the shipment.

Press contacts:

Hellmann Worldwide Logistics

Christiane Brüning

Head of Corporate Communications

Elbestrasse 1

49090 Osnabrueck

Mobile +49 151 2034 0316


SC Lötters

Dr. Christine Lötters

i.A. BusinessCode

Zur Marterkapelle 30

53127 Bonn

Mobile + 49 171 4811803


About Hellmann:

Since its foundation in 1871, Hellmann Worldwide Logistics has developed into one of the major international logistics providers. In 2018, the Hellmann Group achieved sales of around EUR 2.5 billion with 10,696 employees. The range of services includes classic forwarding services by truck, rail, air and sea freight, as well as a comprehensive range of CEP services, contract logistics, industry and IT solutions.

Christiane Brüning
Head of Corporate Communications

Hellmann Worldwide Logistics SE & Co. KG
Elbestrasse 1
49090 Osnabrueck

Mobile +49 151 2034 0316
Thinking Ahead - Moving Forward

Handelsregister / Commercial Register Osnabrueck HRA 3760
Komplementärin / General Partner: Hellmann Verwaltungs SE
Handelsregister / Commercial Register Osnabrueck HRB 212008

Vorstand / Managing Directors: Reiner Heiken, Dr. Michael Noth
Vorsitzender des Aufsichtsrats der Hellmann Verwaltungs SE / Chairman of the 
Supervisory Board: Dr. Thomas Lieb
USt-IdNr. / V.A.T. Id. no.: DE 11 76 59 402
Wir arbeiten ausschließlich auf Grundlage der Allgemeinen Deutschen 
Spediteurbedingungen 2017 - ADSp 2017 - und - soweit diese für die Erbringung 
logistischer (Zusatz-) Leistungen nicht gelten - nach den Logistik-AGB, Stand 
März 2006. Hinweis: Die ADSp 2017 weichen in Ziffer 23 hinsichtlich des 
Haftungshöchstbetrages für Güterschäden (§ 431 HGB) vom Gesetz ab, indem sie die
Haftung bei multimodalen Transporten unter Einschluss einer Seebeförderung und 
bei unbekanntem Schadenort auf 2 SZR/kg und im Übrigen die Regelhaftung von 8,33
SZR/kg zusätzlich auf 1,25 Millionen Euro je Schadenfall sowie 2,5 Millionen 
Euro je Schadenereignis, mindestens aber 2 SZR/kg, beschränken. Die ADSp 2017 
können Sie unter abrufen, die Logistik-AGB 2006 unter

Weitere Informationen zum Thema Datenschutz und unserem Umgang mit 
personenbezogenen Daten finden Sie unter folgendem Link:

We operate exclusively in accordance with the German Freight Forwarders' 
Standard Terms and Conditions 2017 (Allgemeine Deutsche Spediteurbedingungen 
2017 - ADSp 2017) and - if they do not apply for performing (supplementary) 
logistics services - with the General Terms and Conditions of Logistics-Services
Providers (Logistik-AGB), as of March 2006. Note: In clause 23 the ADSp 2017 
deviate from the statutory liability limitation in section 431 of the German 
Commercial Code (HGB) by limiting the liability for multimodal transportation 
with the involvement of sea carriage and an unknown damage place to 2 SDR/kg 
and, for the rest, the customary liability limitation of 8.33 SDR/kg 
additionally to Euro 1.25 million per damage case and EUR 2.5 million per damage
event, but not less than 2 SDR/kg. You can find the ADSp 2017 here: and the Logistik-AGB 2006 here:
For further information on the subject of data protection and our handling of 
personal data please refer to the following link:
More stories: Hellmann Worldwide Logistics
More stories: Hellmann Worldwide Logistics