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ots Ad hoc-Service: Intertainment AG <DE0006223605> Intertainment sells free-TV rights to Berlusconi\047s Mediaset

Munich (ots Ad hoc-Service) -

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announcement.
Transactions concluded in Italy worth $20 million
The Munich media corporation Intertainment AG has entered into a
strategic partnership with Silvio Berlusconi's Mediaset group. As the
first step provided for in the partnership agreement, Intertainment
has sold Mediaset the Italian free-TV rights to six feature films.
Intertainment, listed on the New Market of the German stock exchange,
also sold the Italian exploitation rights for the films "3000 Miles
To Graceland" starring Kevin Costner and "Things You Can Tell Just By
Looking At Her" (Cameron Diaz).
The business volume of the completed transactions totals
approximately $20 Million.
The partnership agreement gives Mediaset Italian free-TV first
broadcast rights for the major American productions "Battlefield
Earth" starring John Travolta, "Art Of War" (Wesley Snipes and Donald
Sutherland), "Get Carter" featuring Sylvester Stallone, "The Pledge"
(Jack Nicholson), "The Whole Shebang" (Bridget Fonda) and "Angel
Eyes" with Jennifer Lopez.
Intertainment acquired the rights to these films last year as a
part of two comprehensive contractual agreements. The contracts
guarantee Intertainment the entire European rights to some 70 films
from the renowned American production companies Franchise Pictures
and Original Voices. In this context, the current free-TV contract
under the strategic Mediaset partnership has opened the door for
future free-TV contracts with the Italian media group covering
additional Intertainment films.
Since Intertainment owns all exploitation rights, the Munich
corporation expects revenues in Italy significantly higher than the
$20 million generated by the present agreement. Theatrical release,
video and pay-TV offer significantly larger earnings potentials than
the general free-TV marketing rights.
At the end of February Intertainment sold Spanish market rights
worth a total of $22.4 million to Manga Films. Additional deals in
other European countries are going to follow.
Intertainment Corporate Information
Munich-based Intertainment AG is a media corporation specializing
in the licensing and merchandising of feature films. Intertainment AG
is listed on the Neuer Markt of the Frankfurt stock exchange. Based
on preliminary figures for the 1999 fiscal year, the corporation
increased its revenue by 81% to 53 million marks, representing an
increase in conventional business activities of approx. 115% to 19
million marks. For the current fiscal year, Intertainment expects
revenues of approx. 290 million marks, and an overall operating
result of more than 76 million marks. This increase in sales stems
largely from a European-wide expansion of business activities.

Pressekontakt:

Intertainment AG
Achim Gerlach
Widenmayerstrasse 49
80538 München
Tel.: 0 89 / 21 69 9-0
Fax: 0 89 / 21 69 9-11
e-mail: cwilmans@intertainment.de

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