27.01.2004 – 09:01
Successful activities in China
- Cross-reference: photo will be sent via satellite
and is at
http://www.presseportal.de/galerie.htx?type=obs available -
* Audi expanding more rapidly than the overall market
* High level of growth also expected in coming years
"2003 was a very successful year for Audi in China", according to
Erich Schmitt, Member of the Board of Management for Purchasing and
responsible for AUDI AG's activities in China. While the overall
market expanded by 69.6 percent to 2.27 million units, Audi increased
its sales on the Chinese market by a total of 71.5 percent.
By the end of the year, Audi posted a total sales volume of 63,531
units, including 53,108 Audi A6 and 8,173 Audi A4 models produced
locally (combined total up 75.3 percent). 2,250 Audi vehicles (up 8.6
percent) were imported into China, with Hong Kong, including 1,265 of
the luxury Audi A8 saloon (up 95.8 percent).
Vehicle sales increased by 109 percent to 6,630 units in December
alone. The company also expects to maintain growth at a high level on
this market in coming years. According to Erich Schmitt, "the
percentage increase will be in double figures this year ".
Audi has been the leading manufacturer in the premium segment in
China since 1988. As well as the A6, which has been built at the
Changchun plant since 1999, the Audi A4 started production here in
April 2003. The Audi A8, Audi A4 Cabriolet, allroad quattro and Audi
TT are all imported into China. The new A8 was launched on the
Chinese market in the middle of last year. After Germany and the USA,
China is now the third biggest A8 market worldwide.
Note: A photo of the "Audi A8 in China" (street scene) is
available via obs (dpa) or can be downloaded, along with other photos
at www.audi-press.com, user id aupr0005, password jpf592 (valid until
1st February 2004).
ots Original Text Service: Audi AG
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Original content of: Audi AG, transmitted by news aktuell