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Plan for a European PR Council on the German Model

Berlin, 10. October 2007 (ots)

In it's September 13 Annual
General Meeting in Paris, CERP (Confederation of European Public 
Relations Associations), on a proposal submitted by Ferpi (the 
Italian association), approved to form a working group to explore the
feasibility of the creation of a European Council of Public Relations
along the German experience, and to actively promote similar national
organizations amongst its seventeen national members.
This information was given by Toni Muzi Falconi, principal advisor
to the current Chair of the Global Alliance for Public Relations and 
Communication Management which represents 62 associations from as 
many countries, and of which Cerp is a second tier member, in the 
context of his address to participants. Muzi Falconi, a senior 
professional operating in Italy, also teaches public relations at 
Lumsa University in the Vatican and Global Relations and 
Intercultural Communication at New York University.
In his address he focussed on the challenge of socially 
responsible public relations in a global environment populated by an 
estimated 3 million professionals, only 10% of which belong to a 
professional organization.
He praised the German experience in three specific points, which 
are unique: a) its interdisciplinary nature; b) its policy to deal 
with general interest professional behaviours regardless of whether 
protagonists are individuals, organizations; members or not members; 
c) the Council's policy to publicize its activities.
As public relations worldwide increases its pervasiveness, 
presence and role in all forms of public, social and private 
organizations, professional associations are called upon to ensure 
responsible practices beyond territorial boundaries and specific 
practices; to engage in open dialogue with hard and soft regulators 
to foster juridical recognition and harmonized rules of practices 
impacting on the public interest; and to ensure that educators and 
professionals integrate their respective competencies to ensure that 
the increasing number of student graduates access public relations 
activities with a very clear view of responsible practice.

Pressekontakt:

Contact: Mr. Toni Muzi Falconi, Methodos, Via san vittore 39, Milano
20123, Italien, e-mail: tonimuzi@tin.it

Original content of: DPRG e.V., transmitted by news aktuell

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