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General Motors continues successful trend in Europe
Rick Wagoner: "73,600 Corsas Already Ordered"

General Motors continues successful trend in Europe / Rick Wagoner: "73,600 Corsas Already Ordered"
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Paris (ots)

- Cross-reference: Picture is available at 
     http://www.presseportal.de/galerie.htx?type=obs -
When Paris turns into the city of cars and the international
specialist press in the French capital applauds the new models, there
is a very special reason for the smiles at the General Motors stand.
"Today, we are proud to be able to announce that the new Opel Corsa
has had the best start ever for a vehicle of this brand," says GM CEO
Rick Wagoner, together with his European colleagues. "Even now - a
week before the official market launch - 73,600 orders have already
been placed. This is an excellent beginning which shows that pursuing
a strategy of innovative features and fresh design pays off right
from the start. It is a big step in the right direction for the
Opel/Vauxhall brands - a step that demonstrates how a brand can get
back into the fast lane with the right product at the right time."
Carl-Peter Forster, President, General Motors Europe, sees the
decision to create unique three and five-door models as one of the
main reasons for the Corsa's success. "We address different customer
groups with two distinctively different cars. As our sales
organization in Europe has discovered, the showrooms are now
attracting much younger customers than before. This means that we are
successfully reaching new target groups with the Corsa - which is
important for the development of the Opel brand and its
rejuvenation."
Since the Corsa's successful premiere in London, when it was flown
in by helicopter, there has been a very positive response to this new
product. Under the motto 'C'mon', Opel/Vauxhall are targeting young
customers in cooperation with MTV through European music television.
GM CEO Rick Wagoner also shared his enthusiasm for the rear
carrier "Flex-Fix", a world exclusive product innovation and one of
the technological highlights of the new Corsa. The unbeatably
practical transport system is designed to carry up to two bicycles
and can be easily pulled out of the rear bumper like a drawer when
needed. Wagoner says, "The response we have already received shows
how much buyers value such innovations. With Flex-Fix, we are not
just the first automaker in the world to put such a clever carrier
system on the market, but we also show how much we encourage
groundbreaking developments at GM. We want to make this innovation
available in other segments, of course ( the next model to boast this
feature is the new Antara, which makes its premiere here at the Paris
Motor Show."

Contact:

Dietmar Thate
+49-6142-7-68725

Text and photos can be downloaded from the Internet at
http://media.opel.com.

Original content of: Opel Automobile GmbH, transmitted by news aktuell