01.07.2020 – 12:27
Concept for new IAA 2021 presented by VDA President Müller, Messe München CEO Dittrich, Bavarian Minister-President Söder and Lord Mayor of Munich Reiter
The mobility and technology sectors will meet for the first IAA in Munichfrom September 7 to 12, 2021. A new venue and a new concept: the IAA 2021 will become an exhibition, a forward-looking mobilityplatformand a dialog forum all at the same time. Thenew IAA isa triad: The Summit onthe trade show grounds will bethe venue for brand andproductpresentations,and conferences for professionals. The Open Space will turn Munich's most beautiful inner-city locations into interaction forums on mobility concepts for thefutureandstages showcasing technologies as experiences. The Blue Lane will connect the city center and the trade show witha test track where forward-looking mobility becomes a real experience. Andthe IAA will becompact and even more intensive: theentire programcan be experienced on sixdays.
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Original content of: VDA Verband der Automobilindustrie e.V., transmitted by news aktuell