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ots Ad hoc-Service: IVU Traffic Techn. AG <DE0007448508> m-business and e-logistics: IVU Traffic Technologies AG and E- Plus sign agreement on mobile phone-based positioning

Berlin (ots Ad hoc-Service) -

Ad hoc-announcement edited and sent by DGAP. The sender is solely
responsible for the contents of this announcement.
Neuer Markt-listed IVU Traffic
Technologies AG (WKN 744 850) and E-Plus Mobilfunk GmbH & Co. KG have
signed a master agreement on GSM-based positioning. Telematics
pioneer IVU will be the first application service provider to offer
this low-cost core technology for location- based services nationwide
in Germany.
The agreement signed with E-Plus covers the provision of
location-based information services using the E-Plus mobile
communications network. This alliance between IVU and E-Plus will
implement e-logistics and m-business applications, primarily in the
B2B segment. The business model that the two companies have
negotiated will establish transaction-related revenue structures for
application service provider IVU. This will see IVU benefit from the
rapid market growth in this area that is being forecast by many
experts.
Location-based services give users up-to-the-minute information
about a specific location. They are the core component of m- business
solutions that merge mobile communications technology and proven IT
solutions and tailor them to customer requirements.
The technology to locate a mobile phone in the GSM network that
has been developed by IVU represents a quantum leap in reducing the
cost of telematics equipment: it eliminates the need for any
investment whatsoever in either on-board computers or infrastructure.
Positioning and communication are combined in a standard mobile phone
unit. To access IVU's location-based services, users need only a
standard mobile phone plus a special E-Plus SIM card.
In the m-business sector, IVU will be increasingly positioning
itself as a provider of location-based services. GSM positioning is
already integrated in IVU's fleet management products. It is also
available as an ASP solution that can be integrated with third-party
applications through open interfaces. IVU now has plans for
additional B2B applications in the form of innovative m-business
solutions.

Contact:

IVU Traffic Technologies AG Investor Relations Mrs. Antje Krekeler
Tel.: +49(0)30/85906-272 Fax: +49(0)30/85906-111 Internet: www.ivu.de
e-mail: akj@ivu.de

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