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asknet AG: Nero goes for asknet outsourcing solutions

Karlsruhe (euro adhoc) -

- Leading provider of software for the creation and playback of digital media
transfers global online distribution to asknet
- Future biggest asknet customer with 200 million users worldwide
  ots.CorporateNews transmitted by euro adhoc. The issuer is responsible for
  the content of this announcement.
Karlsruhe, 18 December 2006 - asknet AG,
Karlsruhe, one of the leading providers of outsourcing solutions for
global software distribution via the Internet, has just recruited
Nero AG, one of the fastest growing software manufacturers worldwide,
as a customer for its eDistribution services. In early 2007, all Nero
online shops will migrate to the asknet technology platform.
With 200 million users worldwide, Nero is a market leader for digital
media creation and playback software. The World Wide Web already
constitutes an important distribution channel for Nero today.
Currently, the company generates significant sales via the Internet,
with above-average growth rates.
Within the framework of the concluded agreement asknet has assumed
the responsibility for technical migration of existing shops to its
own platform, the implementation of the shop functions, as well as
the hosting and processing of the transactions, all the way to the
actual distribution of the software. In addition, asknet also
provides custom distribution support through its partners in the
affiliate and e-mail marketing areas. In return, asknet will
participate in global online sales via a percentage-based transaction
fee.
To Kris Barton, General Manager Online, Nero AG, flexibility and
versatility are two particular strengths of the asknet platform: "We
thoroughly analyzed the electronic software distribution market. Our
decision to opt for asknet as our eDistribution partner was based
mainly on the global range and the comprehensive functionalities of
its technology. We are convinced that with asknet as an experienced
service provider, we will be able to continuously increase our online
sales."
"In Nero, we were able to convince one of the fastest growing
software providers with more than 200 million customers worldwide of
our eDistribution solutions," says a pleased Gerhard Rumpff, CEO of
asknet AG, adding: "Nero will be asknet’s largest customer right from
the start."
Nero will also benefit from the alliance between asknet and the
Japanese technology group SoftBank BB announced in August 2006. The
unique distribution network of the Japanese Internet company will
markedly improve Nero’s sales opportunities in the largest Asian
software market.
About asknet: asknet offers its customers outsourcing solutions for
global software distribution via the Internet. Established in 1995 as
a spin-off from Karlsruhe University, the company grew to be the
Number Two of the independent global suppliers in electronic software
distribution. In addition to integrated shop solutions for software
producers, the company also develops and operates software
distribution portals, among others softwarehouse.de, Europe’s biggest
download platform for standard software. In 2005, asknet handled
sales totaling EUR 35 million and more than 500,000 transactions.
Among the customers of the Karlsruhe company are well-known suppliers
of specialist software such as ACD Systems, F-Secure, InterVideo,
DivX or Website Pros. In addition, asknet supplies about 70 percent
of the German universities with software products. Since November
2006, asknet AG (ISIN: DE0005173306) has been listed on the Frankfurt
Stock Exchange. More information at: www.asknet.de
About Nero: Nero is a leading provider of digital multimedia
solutions for the personal computer, consumer electronics, and mobile
industries. Focused on developing technologies for digital media
creation and playback, Nero provides strategic partners with
applications, codecs, tools, software development kits, and
programming interfaces for use with a variety of the latest platforms
and devices. Nero's award-winning solutions are used by more than 200
million users worldwide in the home and professionally. Nero
distributes products globally through hardware manufacturers,
international partners, retailers, and directly through www.nero.com.
Nero AG is headquartered in Karlsbad, Germany and serves the world
with regional offices in Karlsbad, Germany (EMEA); Glendale,
California, USA (Americas); and Yokohama, Japan (APAC).
end of announcement                               euro adhoc 18.12.2006 11:58:00

Further inquiry note:

asknet AG
Daniela Paul
Phone: +49/721/96458-6112
E-mail: daniela.paul@asknet.de

IR.on AG
Fabian Kirchmann
Phone: +49/221/9140-970
E-mail: fabian.kirchmann@ir-on.com

Branche: Electronic Commerce
ISIN: DE0005173306
WKN: 517330
Börsen: Frankfurter Wertpapierbörse / free trade/entry standard

Original content of: asknet AG, transmitted by news aktuell